When you are thinking about establishing a money making website, or if you already have one, learning about social media marketing should be a priority. It’s definitely one of the best marketing methods at the moment.
Do not underestimate the power of conversation. The window for conversation is opened when a customer goes ahead and gives feedback. Take your responses to the next level by opening a dialogue with your customers. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.
Inform your customers that you are utilizing social media. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. You should not underestimate the power of this free advertising. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.
Always respond to questions and comments on your social media pages. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You can change settings to get your notifications in your regular email box. Remember that what you write as a response to a comment will be public for everyone to see.
Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. When you post your article, it will be displayed as a LinkedIn update. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.
Don’t think results will come right away. Putting together a perfect social media marketing plan involves effort. Focus on getting more customers to connect with you on social networks before you think about launching a major campaign. Be sure to reference your social media sites on your main website and in any print, radio, or TV advertising you do.
Be flexible with updating your pages. If you have a new product coming out and plan on having a big advertising campaign, consumers will expect some sort of updates on a daily basis. However, if you are finding it troublesome to come up with good content to attract people, then you probably should update your status less frequently.
Offering your customers to do surveys about their habits on social media sites is beneficial. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet.
Link your website to social media markets. This is easy to do by including “share” buttons on your website that will allow your main website visitors to share your content on their social media profiles. Shared content will bring in new visitors and increase your customer base.
When you are introducing a new product or looking for feedback, use social media websites for market research. Social media followers often enjoy letting you know what they think because this makes them feel like they have a voice that can make a difference. Your followers will tell you what they want out of your products and how you can improve them, all at no cost to you.
When you use social media marketing, don’t just use one site. Using multiple websites to increase the viewers one can reach will help to expand the market for a business. It can help if you use a plethora of different tools.
Hold a photo contest to get your customers’ interest in your social media site. Offer a prize for the user that posts the most creative picture including your brand. They will share these photos with others in their networks who might not know who you are and expose you and your company to new markets.
One way to offer valuable information in your social media marketing project is to do video interviews with experts in your niche. Post your videos on YouTube and your own web site. This is quality content and a good way to acquire respect. It will also build your reputation as an authority on the subject. You will appear more authentic to potential customers and be more likely to sell your services and products.
For the most effective responses, you should limit Facebook posts to three per day. Customers start to get annoyed if they get constant company updates throughout the day. Post a sale, coupon, upcoming event, or testimonial at most three times, and then use the rest of your time to reply to what your customers have posted on your wall or about your company on their feeds.
If you use Facebook as a marketing tool for your business, make sure that the things you share are relevant and interesting. Don’t share just anything, just to share. Make sure that the content you are posting is attention-grabbing, practical, and accurate. Post things people will be excited to read about. Don’t bother with low-quality content such as quizzes, superstitious mass emails or what you had for lunch.
You will find that a little bit of traffic starts coming in and after a while your network will keep expanding from all over the world. If your business and marketing is solid, customers will come back to you and recommend your business to their friends.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA