A good way to draw attention to your products or business is through social media marketing. You need to be informed if you want to use this marketing strategy correctly. The article below has the information that you need to start using social media to your advantage.
Until you have a better grip on what social media marketing works for your company, you might have to borrow some ideas. Know what your competition does for their social media marketing and mimic it until you know what works for you and your customers. Check out their profiles and promotions on their social media network profile pages.
Look into Facebook’s games. Creating your own niche-specific game isn’t as hard as it may seem. FaceBook games have made a number of brands very successful and created viral phenomena. It’s worth the cost to pay a professional design team to create the app, and market it on social media!
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. When you post an article it makes your LinkedIn appear updated. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Persevere and do not give up on social media. Success with social media is not something that usually happens overnight, rather it takes a lot of time to build up loyal followers to get benefits of this type of marketing. Expect to see growth withing a year’s time, and don’t get impatient.
Proofread your Facebook status updates and Twitter tweets before you post them. Your work needs to be professional–it can’t be full of typos and should be written in standard English instead of “netspeak.” It is alright when on Twitter to use abbreviations, but make sure you use them carefully. Do your best to make your content look good.
Thinking about starting a Facebook page for your business? Look at what your competition is doing. Viewing their pages will allow you to figure out what you should, and shouldn’t, do. Your page must be attractive and contain key information in order to succeed.
While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. Customers start to get annoyed if they get constant company updates throughout the day. Post up to three important thoughts each day, and then stop until the next day.
Be selective about what you post on Facebook, making sure that it packs a punch while creating interest. Don’t post content merely to have content. If you have things that are interesting or exciting, make sure you share them. Make sure that they are things people will really be interested in knowing. Do not do any surveys or quizzes that do not have to do with your products.
Put up some nice graphics when you are posting to social media and your blog. People do not enjoy reading lots of text unless there is something to break it up. Colors, designs, videos or anything other than text helps people stay engaged. Don’t do too much, but make a nice balance of text and graphics.
A LinkedIn connection can greatly multiply the social media marketing impact of your blog. If you put a button on your blog that allows readers to share it on LinkedIn, you can quickly add to your potential readership. This allows visitors to your blog to easily share your site with other people, maximizing your exposure. LinkedIn has over 100 million users, so this can really improve your visit count.
Making sharing easy is the key to social media marketing. Provide a link to allow your customers to share your message via Facebook in all your communications. Incorporating such features requires a little more time and effort on your part, but the results can be truly impressive.
Make it as easy as possible for your users to subscribe to your information. Although newsletters have been around for a long time, they still warrant checking into.
Automate Twitter to maintain interest on your page. You can setup your Twitter to automatically update with the posts from other blogs. Find good blogs that are trustworthy and updated frequently to share with the followers you have. This can keep a page fresh and lets your followers get great information that they feel good about receiving.
Use the customers demographic information that is available to maximize your results for social media marketing. If you find that a lot of individuals are clicking your advertisements that belong to a particular demographic group, you could tailor your advertisements to entice them a lot more effectively.
Share company information on social media. One good way to do this is to find an appropriate venue for community involvement and then post photos and comments about it on your social media website. Show pictures of your employees contributing to the common good for exposure. Utilize whatever gives your company a good image.
Facebook places can be useful as they allow your followers to use their mobile phones to check in with your page updates. It’s easy to encourage your customers to participate by offering a discount or special offer to people who check in at your store and show the cashier they’ve done so. Foursquare has this feature built in, so see if it will work for you.
You can keep a discount code hidden until the end of a video by using YouTube’s annotation feature. Place the coupon code toward the end of your video and encourage your audience to watch the entire video for a hidden discount.
As we said before, you will benefit if you use SMM the right way. The tips in this article will help you increase business profits using social media as part of your marketing approach.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA