Twitter, Facebook and other popular social media sites are changing the face of marketing. Many businesses can see the potential these sites have, but other are still not using them to their advantage. You will find information in to develop and maintain an effective social networking strategy.
Promoting your business can be easier with Twitter. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Research the tools provided by Twitter, including keywords and hashtags.
Make certain you update your social profiles often. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. Opt for bi-weekly updates.
Social Media Marketing
You need to get started right away with social media marketing whether you feel prepared or not. You can learn as you go, and you will eventually find your voice. Research the social media marketing techniques that your competitors are using, and model your plan after theirs until you determine what strategies best suit your business and the needs of your customers. Look at their content on social media, and focus on the promotions they offer.
Continually interact with your customers. For example, respond to other users’ notes, statuses, images and updates. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.
Include content that is specifically targeted to your current followers and existing customers. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it. Be sure to thank your followers for having a vested interest in you and your work. Articles like this tend to go viral very fast.
Establish a combination of email strategies as well as social media initiatives. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. In addition, post a link on the registration page to get people to sign up for your newsletter.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your business website. Make sure this appears on your website, blog, emails and signature when you leave comments. You should also add links to your other profiles on social networks and encourage people to find you on more than one site.
Twitter allows you to set your account so that any blog posts will be tweeted automatically. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Your social media marketing efforts will be more successful with judicious use of advertisements. Position the ads and images in a place that is readily visible to site visitors. If your ad is not highly visible and accessible, then the traffic and interest it will generate will be weak as a result.
Social media is an excellent resource for promoting special coupons and offers. Facebook users will find more incentive to visit your page if you offer fresh content and special offers. Your potential customers will become more familiar with your brand, and you can help build brand confidence with your offers.
It is important to never rely on a single channel when it comes to social media marketing. Using multiple websites to increase the viewers one can reach will help to expand the market for a business. It can help in so many other ways which offers lots of promotional tools that are different on each site.
Hold an online contest for a free product or service, and broadcast it through all of your social media channels. Many people like getting something for free and will give you their information or follow your social sites if they think they will win. Share the information on the winner to gain credibility.
When you use Facebook to market to customers about what products or services you offer, only share things that are important to share. People also enjoy interesting things. It’s better to go without sharing something than to share something that’s not really noteworthy. Share things that you feel are exciting, interesting or factual. Ask yourself, “Would I be interested in this if I saw it on someone else’s page?” Don’t make a habit of posting quizzes and surveys that are, for the most part, irritating and worthless to your potential buyers.
Host contests or giveaways on your page in Facebook that individuals could participate in, both in person or online. The prizes should be products you manufacture. This has the added benefit of getting more of your company’s products into people’s hands. This serves as both a way to give something back to your customers to reward their loyalty, and a way to market your product.
It’s vital that you set your blog up so that it is is for your followers to subscribe to. Keep your subscribe button in a visible spot on your site. When you put it in a noticeable location, it will help your fans sign up easier. Take into consideration slower Internet speeds as well. Have the subscribe button load early for those with slower connections.
As more people begin to use social media marketing to communicate with their customers, it is very important that you get in the game as well. It is possible to lose a great deal of sales and competitive advantage if a social networking aspect is not included in a marketing plan. If you have a business you should read this article to find out how to use SMM to win.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA