Social media is hot and everyone seems to be getting in on the action. Every day, thousands of people are opening new Twitter or Facebook accounts. Do not be one of the few to not take advantage of the new opportunity. This article offers a variety of ideas and inspiration for using social media to further the goals of your business.
Whether you’re creating content to post on a blog, a tweet, Facebook or coming up with interesting titles, it is important you come up with something catchy that people will remember you by. Creating an interesting headlines makes it more likely that readers will be drawn into your posts, giving you more control over their online activities.
Add a “Retweet” button to the top of each blog post. You will get people to post your blog using Twitter by placing this button there. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
Twitter is a more demanding network because it requires constant communication with followers, but it is also the most recommended. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can. Two-way interaction is the key to grooming customers. Your goal should be to further your online presence as both an individual and as a professional.
Don’t forget that social media is first and foremost a conversation. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Respond in a better way by trying to start speaking personally with your customers. Show them that you have the ambition to alter the negative aspects of your company, or push the positive points into the spotlight.
Social Media Sites
Invite all your friends and acquaintances to visit your social media sites. Don’t just invite those you think will be interested; invite them all! That way, you will be connected to them and their friends will also have access to your content on most of the social media sites.
Tell all your customers that you plan to use social media in your marketing campaign. Once they start following your page, all of their social media friends and followers will soon know they are following you. This basically amounts to free advertising and something you should not take lightly. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
Have a plan in place before you start a social media campaign. You need to know who will oversee the site’s content, how the layout will look and the amount of time that will be dedicated to updating the site. You need to have a time in which you plan on reaching the goal that you have set. Don’t stray from the plan if you can avoid it, and your campaign will be a success.
Try to combine email marketing with your social media adventure. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
Now that you’ve read the advice in this article, you should be ready to get started! As you begin to build your social media presence, feel free to think creatively while implementing the ideas shared here. Increasing your exposure by reaching out to millions of potential customers will have your sales booming in no time.