It’s 2012, so why are you still advertising using newspaper classifieds? More than a fad, social media is a powerful, new marketing tool for connecting with your current and potential customers. The article below contains some of the best tips on the subject of social media marketing.
Use incentives to encourage people to follow you through social media. Engage customers by providing them with something exclusive. Offer unique items through contests. If that is not something that interests you, try offering them an exclusive product or service. You can make important announcements about your business on social media sites as well.
You need a widget if you’re going to maximize your social media content’s potential. Widgets are a great way to increase your followers. A widget will make it possible for readers to share content from your site to their favorite social media site without leaving your page.
Avoid simple product pushing to generate followers in your social marketing efforts. Link to external stories, articles, and other content that is related to your particular niche or industry. Try running contests, posting pictures or asking questions. Provide compelling and interactive content. Instead of focusing on product placement, focus on product engagement. Aim to create an association between your brand and your customers’ lifestyles and identities, rather than their wallets.
Keeping finding new ways to get in touch with your customers. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Stay out of personal conversations and stick to replying to comments about your brand or products.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools can help you find your target audience as well as influential followers. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.
Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
You might have noticed that many Facebook ads contain attention-getting images, which are often created by editing photographs. Using this kind of imagery in your own ads is a great way to make them more notable and draw potential customers’ attention. When they are captivated by your advertisements because they are clever or catchy, they will be more likely to visit your business or website and become customers.
Always respond to every single comment left on your Facebook page. No matter what type of comment it is, you’ll want to stop in and leave a reply. When people think you care about what they say, they will trust you and your products. Always respond to customers as quickly as you possibly can.
Negativity is just part of the game when dealing with social media marketing. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. So try your best to help out anyone who has a question or concern with your company.
If you offer existing followers discounts and coupons for your products, it will entice new people to become your followers, too. This practice works to improve not only your social media profile, but also your bottom line. Special offers encourage customers to connect with you and to make more purchases.
Social Media Marketing
As you can see, social media marketing can be a great way to market your company, but it is essential that you know how to use it properly. Apply what you have learned in this article, and you’ll soon discover that social media marketing gives you the measurable results and yields you hoped to find and love.