One new and exciting way to market your business and attract new customers is through social media. Since social media is quite new, you have a great chance for making your name be recognized, but you have to act now. Below are some tips to help you establish a social media presence before many of your competitors use this marketing technique.
Twitter is an excellent platform for social media marketing. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Be sure to learn how to utilize hashtags, keywords, and anything else important about how Twitter works.
If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. By combining this sort of tweet with promotional tweets, you will keep people interested in what you have to say.
If Twitter is a place where you actively market your product or service, then make certain to regularly respond promptly to any communications with your followers. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. Doing all this creates positive relations with your followers. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.
You should put a ‘like’ box on Facebook on the top of your blog page. When they click on the box, they will be “liking” you on Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
To draw certain demographics of individuals towards your business website, consider including YouTube in your social media campaign. YouTube helps attract the new visitors, since they understand what you’re trying to market because of your videos. The more you market your site the more potential visitors will come to it, and the more potential your videos have to gain attention.
To help set your site up to maximize its potential with social media marketing, you should place a social network widget on the website. This is an easy way for visitors to share your site. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Tools that are related to Twitter, like Twellow or Tweepi, are useful. These tools help to pinpoint all of the people who can have a positive impact on your site. This way, you can create a list of those you can follow, and hope they follow you back.
Select strategic titles for any video you post to YouTube or your social networking pages. The titles should have keywords that are relevant to your business. If you make useful videos that easily appear when people use keywords, your views will increase.
When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. This allows you to reach a broader base of customers, and your YouTube users will more than likely pass on your videos to others.
Although social media marketing employs many of the same techniques and strategies as other marketing methods, many companies are not taking full advantage of all the benefits it can provide. Don’t be beaten by your competition. Start using some of the tips presented above to help you unleash the full potential of the social media arena to market your products and services.