Budget considerations are especially pressing for new business owners. That means you need to be smart about the campaigns you do run, including using social media. Its relatively low – or no – cost is appealing to many business owners, and is the perfect way of attracting new customers. This article offers useful advice that you can follow to immediately begin incorporating social media marketing strategies into your advertising strategy, and take advantage of its benefits.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. If you do this, your followers will have a better opinion of you. You will also show that you are a real person, as well as a business entity.
Social Media Marketing
Because it takes awhile to truly master the art of social media marketing, it may be necessary to start off small and slowly expand. Learn the techniques your competitors are using. Imitate these techniques and observe the results to learn which social media marketing techniques are most effective for your business. Have a look at their own social profiles, and then see if their content or specials are something you could use yourself.
If you want customers to respond to social media marketing, running specials that are exclusive if they follow you on those sites is a good way to accomplish that. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!
Facebook makes it very easy for your followers to share your content. For example, if someone leaves a comment on your site saying he really likes Acme brand red widgets, the commenter’s friends will all see that information. Entice your followers to get interactive both with you and amongst themselves.
Always add tags to your Twitter posts. You can find tags after the number signal (#). This way, any updates you make will show up in group subscriber feeds. Wisely select your tags, and search for groups your audience would want to subscribe to themselves.
When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.
Try using social media profiles for having people see your store and buy your wares. Let them know about new locations or discounts you have going on. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. People will interact with you on social networks if they perceive it as interesting.
Social media sites are a great way to build interest in new products or to get pointed feedback on past products. The sense of discourse and community that your followers and customers experience through social networks will encourage them to share valuable information with you. Most social network users are not shy about detailing their wants and needs, and it won’t cost you anything to listen.
One way to help attract customer attention is to interview experts in your field and post the interviews on video sharing sites like YouTube. Customers will appreciate the interesting content, and by associating yourself with these people, you make your company look smart and reliable too. Through this recognition, your sales of products and services should increase dramatically.
If you are using social media sites like Facebook for marketing, avoid posting more than a few times every day. It is a proven fact that many potential customers feel overwhelmed and annoyed when they are constantly updated about a company during all hours of the day. Try limiting your posts to a total of three informative, relevant and interesting items per day.
Post frequently and stay up-to-date. This helps to give your readers a sense of novelty with your product and keeps them informed. Schedule times for posting, or join a service that will post on schedule for you. That way, you never fail to stay in the forefront of potential customers’ minds.
Using SMM, you don’t need to worry about losing the last of your money. Instead of investing big bucks, you will instead invest time to produce and release quality content through many different mediums. There are so many different social media platforms out there that if you design your campaign properly, your business should take off on one or more of them.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA