Facebook search engine marketing offers the dual appeal of being easy to use and having a wide, varied audience. Do not overlook what Facebook has to offer. This article can show you just how much Facebook can be worth for your company.
Host a giveaway to get some extra attention for your presence on Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post who the winners are to your Facebook page; do this often to grow your business.
Any online content that you publish should link to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Use custom tabs to make your page stand out. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, when you have a contest going on, make a tab for just content info.
One important thing you have to do is to develop a Facebook fan base that’s solid. You don’t need to spend much money until you’ve gleaned 5K fans or so. After that, you are sure to see a big jump in conversion rates.
Carefully consider any updates you plan to post. Your followers will lose interest quickly if the content in your updates routinely has no value. Your updates need to be useful, entertaining or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
If someone “likes” your page, give them something exclusive. Likes are something that can make your Facebook page popular. You may want to offer a free giveaway to those who like your page. You can run a contest or provide it to anyone who Likes your page. If someone sees a chance to get something of value, they will be more likely to click that button.
Use a Facebook group page just for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. Inform your subscribers about the new products or discounts you are offering. This is great for you to get to know your customers.
Ask followers for insights on how to improve your business. They will be honored that you think highly enough of them to want their input. There is no greater way to do this than letting your community get involved with the decision making process. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Be sure that your Facebook page allows sharing of content. The more valuable your content, the more likely people are to read it. Because Facebook is a social media site, it thrives on interaction. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
You should definitely focus on finding a personality for your brand. If your posts are boring and stale, your brand appears so as well. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Keep the purpose of the Facebook page in mind as you begin your Internet marketing efforts. You also do not need to restrict yourself to a single one. Is it being used to speak with other people? Or do you have it so that your customers can keep in communication with you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
If you notice a conversation on your page, join in. Encourage your followers to chit chat. You may want to speak with them if they start the conversation, or you can ask them all a question. If they are already talking, why not join in? The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.
Ask your followers if they will share any content that you post. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
Hold contests to get your followers excited and talking about your brand. For instance, have customers post pictures using your products. Pick a winner and give them a prize of real value.
Market your brand by combining Facebook and matchmaking. Sometimes you are presented with an opportunity to unite two people through Facebook. Take the bull by the horns! You are creating an excellent story that these two people can pass on, and the best part is that your company is directly involved. That’s a perfect example of how Facebook can help your business.
Though it is a fairly new method, Facebook can give you a massive audience boost. Don’t discount how much this social media site can enhance your business. Read these tips to get the most out of Facebook search engine marketing.
For more information you may contact the author Burt Steingraeber Branding Consultant and Social Media Specialist via this website or www.burtsteingraeber.com at (414) 350-0024