SEO techniques can backfire if you don’t know how to properly use them. In this article you will find very useful information on how to designate SEO as the driver of business to your site.
To help you to rank highly on search engines you’ll need to take advantage of the meta tags for “Title”, “Description”, and “Keywords”. These meta tags are one of the main spots that the search engine bots use to determine what your site is about. For example, say your site’s keyword is “cat food.” In addition to “cat food,” you can add “catfood,” “kitten food,” and “cat chow.”
If you want your site to achieve high rankings, you must make your content more spider-friendly. Spiders help people to find your website during searches, so it is important that they can understand your site. Create a site map that clearly indicates a hierarchy of pages, so that the spider will be able to index your site more accurately.
Anchor text is essential when you put links on your webpage. A common example of poor anchor text is “click here”. This anchor text contributes nothing to your search rank. You can attract web crawlers to your anchor text by using relevant keywords in it.
When purchasing a domain name, remember to keep it simple and product related so people have an easier time remembering it. Having a domain name that’s simple to say and easy to remember will cause people to better be able to trace your content from networking sites like Youtube directly to your specific website.
When making URL names for each page, keep in mind that search engine spiders cannot decipher dynamic language and session id names such as /page_id=59. Be sure to create a unique name for the URL of every page. Even more preferable, use a keyword and make sure it flows well.
Descriptive introductions help search engine spiders better catalog your site. When making title tags, keep the character count under 60. Most search engines don’t display anything past that number. Search engines also give little weight to terms coming over the 60 character point.
Having a site map will make it easier for search engines to index your pages.. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Site maps improve search engine results, regardless of the size of your website.
Always try to make sure that you have good description tags. Such a tag should not exceed the length of thirty words. Don’t put more than 100KB of content on your description page if you can avoid it.
If you listen to some people out there, they still think that putting keywords in the comment tag section will make them more visible. Always focus on what content you are providing.
Use a video sitemap with videos to do well with SEO on a website. You can make use of videos for general introductions or to create video reviews. Post such videos to your site with keyword-optimized labels. When you build your sitemap, submit your URL through Google Webmaster. Then, post on other sites, such as YouTube. Now, you can just wait for the customers to find you.
Placing some captions on a website will really help to get it optimized. If you use articles or photos on the site, make use of captions that contain key words and phrases and boost your visibility.
If a website contains images, it is important to optimize the site by including descriptive ‘alt’ tags in each image link. If an image doesn’t load or is blocked by a browser, these tags show instead. You have to remember that search engines take note of index alt tags, therefore the keywords in these tags help improve your page ranking.
Think about ways people might search for your website, and be sure to incorporate those keywords and phrases into your site that will help them find you. You can utilize these keywords anywhere from headers and titles to bodies and conclusions. Use keywords with caution, as incomprehensible and excessive keywords can get your site marked as spam.
If you want your site to automatically achieve higher search engine rankings, consider joining forces with the BBB (Better Business Bureau) and the Chamber of Commerce in your area. When you join the BBB, they will link to you online, and that will increase your rankings in local searches. In addition, people will have trust in your business and product if your Better Business Bureau rating is positive.
Avoid having pages that are just lists of links. Instead, try to blend them in for best results. Readers don’t really like contextless links, and search engines penalize pages with a high link-to-text ratio. Use content that is relevant to your site and only use links that are relevant to that content. This will show search engines that your pages are credible.
In conclusion, there both positive and negatives ways to using search engine optimization. Each of the tips listed above will help you to understand the proper way to bring your website to a target audience and avoid low search engine results..
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com