While many people treat social media as something brand new, it’s actually existed for quite some time. But, optimizing the genre is something that is a fairly new skill. The marketing world is constantly evolving, but read on for some basic approaches that stand the test of time.
If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. Tweet advice and useful information that is relevant to your market niche. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.
Put a “retweet” button on every blog post at the top. You will get people to post your blog using Twitter by placing this button there. This can greatly increase your exposure.
If using social media, let all current customers know. When your customers subscribe to your page, the social network may let their followers know about your page. This is a free method of advertising that you should not ignore. It is valuable because it is a referral.
Make use of Twellow or Tweepi, which are tools that work with Twitter. Using these tools, you can easily locate users that coincide with your main target audience and connect with you frequently. You can subscribe to the users you find, and they may subscribe to you in return.
As you are considering diving into social media marketing, do some research on the different ways that you can advertise. Each one of these social media websites has its own unique set of offerings, and learning what they are can help you get the most benefit from your time spent on them. You may find you get better results from one site in particular, and choose to devote your time to that one.
You can have your LinkedIn page linked to your blog posts via a blog feed application. After your article is posted, it shows as updated on LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Utilize social media to drive traffic to your brick-and-mortar locations. Educate them about current special offers, or updated store locations. Make coupons that followers can print out, and set up special offers just for your Facebook friends. Give people a reason to believe that becoming your friend on Facebook will be a good thing for them.
Utilize social networks for promoting special offers. A great discount will attract your Facebook audience to your page and encourage them to buy your product. Social media should be an opportunity for your customers to get to know you better and to get involved more personally with the brand and products.
On Twitter, follow anyone who is following you. It is proper etiquette on Twitter. Doing so shows your customers that you respect them and that you don’t feel that you are superior to them. You should always send a tweet to new visitors and follow them as well, you can keep them by doing this.
Use Facebook as a venue for running contests. Your audience will appreciate getting the opportunity to win a free product. You can generate enthusiasm for your product and your website by drawing your clients in with contests. You can also use contests to build a buzz around your newest items.
Try to keep your social media posts to a maximum of three per day to promote your business or products. Customers start to get annoyed if they get constant company updates throughout the day. Post the three items or issues you want to apprise your customers of for the day, then wait until tomorrow to post anything else.
When you use Facebook to market to customers about what products or services you offer, only share things that are important to share. People also enjoy interesting things. Do not clutter your business Facebook pages with trivial or meaningless features or comments simply to fill up space. Choose those things you do share based on how well you think others will receive the information. For example, aim to provide exciting and interesting products, tips, etc., and always make sure what you share is factual. Make sure anything you do pass on is really something they are interested in hearing about. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.
Use your Facebook page to run a giveaway, or some other kind of contest. Use discounts or free merchandise as prizes for all winners. This allows you to strengthen the bond with your current customers and spread the word about your business.
You can use social media and still find your own niche. Gain an advantage over the competition by presenting yourself in a unique and individual manner. If you use these tips you will win! You can gain a hold for your company that is truly world wide when you use the power of social media.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA