These days, most of your business customers probably use social media already. You need to make sure your business is also on these sites. Explore the many social networking sites, and create a marketing campaign for the ones that best fit your business mix. This is a great way to form relationships and create new customers.
Offer exclusive deals to customers who sign up for your social media sites in order to attract customers to those sites. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends.
Make sure that you enable any following features on your social network of choice. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your business. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and business.
Use the growing database of Yahoo Answers to your advantage. Their website has been around for a while and is packed full of questions, answers, and opinions of users. Think of different issues and concerns that are relevant to your product offering, then use that information to create relevant questions and answers. If you give them quality answers, people will consider you a professional and an expert.
Try to stay professional, even in this day and age of social media. You should paint a picture of yourself being personable and divulge certain information, but always make sure you remain professional. Don’t argue with the haters. Just delete any comments from trolls or other offensive posters that don’t add to the discussion. You should always maintain a separate personal profile that will not be used to conduct business matters.
Remember that there is going to be negative feedback for you when you market on social media as well. Social media is awesome when you get praise, but there is also a negative side. Dealing with problems head on, in a public forum will increase the reputation of your business.
Help your customers feel that their concerns, questions, and feedback are important to you. Few customers want to communicate with a large and impersonal company. When customers feel as though you are a real person who cares, a sense of faith is instilled.
Attract more followers by offering coupons and special offers. Even though you are selling at a discount, you will make up for it with increased volume of sales and a customer base who feels connected to you.
Be patient when using social media. You will need to establish trust in your company and in yourself with any potential customers. Really concentrate on winning over people one by one, instead of trying to impress the world. If you can do this correctly, it won’t take long until you have an entire database of customers.
When done properly, social networking sites can be a boon to your business. These sites offer you the opportunity to interact with customers and attract new customers as well as advertise your store, products and principles. You should get started and see the new possibilities for yourself.