Contrary to popular belief, social media has existed for a decent length of time. However, using this type of media to achieve a solid marketing campaign is a new, evolving idea. There will always be quicker and better ways to spread your company’s message through online media, but some of the basic approaches should remain constant.
When it comes to social media marketing the right way, it’s all about the titles. It doesn’t matter where you’re leaving a post, you should focus on the right type of title. Creative titles and headlines tempt people to read more.
Above your blog posts, place a share button for Facebook. Your readers will be able to share your content with their friends easily. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. This is a free method of advertising that you should not ignore. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
Decide what strategy you will need to implement, but take your time. If you take the time and the money to figure out the latest in social trends, but go to whatever is new next, eventually this causes dead ends. Plan a strategy that encompasses all of your lines of attack and proceed accordingly.
Try interacting with your customers as much as possible. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.
Try to stay professional, even in this day and age of social media. Approach your communication with a personal, yet professional tone. If someone says something that you do not appreciate, delete their comment rather than getting into a battle of words. If you will be interacting with both friends and business contacts, create two separate profiles for this purpose.
Social Media Sites
Consider hosting giveaways through your profiles on social media sites. Everyone loves getting something for nothing, and running a contest is an excellent strategy for drawing new followers on social media sites. You just need to decide on something that you can offer in large quantities, and be sure to end the offer when you run out of product.
Use many social media sites when marketing. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. Using many sites will guarantee maximum exposure for your business.
Brevity can sometimes be valuable when disseminating information using social media. Readers have a better chance of remembering and sharing short pieces of information than long pieces, that are bogged down with unnecessary details. Use images, instead of text, to give a quick dose of information in a small area of screen.
Proofread any content you’re going to post onto your Facebook profile or tweet on Twitter. You will need all of your content to appear professional. You can use abbreviations, but keep your vocabulary in check. Try to produce interesting content which makes you look good!
If you are thinking about creating a Facebook page for business promotion, take a little time to look at the pages of other businesses in your niche. Viewing their pages will allow you to figure out what you should, and shouldn’t, do. Make your page appealing and unique.
Run online contests that provide free products to your followers, and run it through all your social media. If people think they will win something they’ll gladly follow your sites and fill out any info required. When someone does win, post about it so that you both look credible and to get even more advertising.
Update all of your social media accounts to keep people interested. People like to be surprised with fresh content. Share your blog posts on your Facebook page right away. This will help you reach a much larger pool of readers.
Keep your Facebook page alive and interesting by frequently adding content that people will look forward to and share with others. You can post YouTube videos, articles, or other fun links that are related to your product. You need to find a balance though, you don’t want to lose your professional image either.
Look at how your competition is adapting to using the various social media marketing tools they have available to them. Figure out what techniques are driving sales and what strategies are doing more harm than good. Of course, it all comes down to the application. Use what you’ve learned here, and watch your business grow.
Make your YouTube account automatically put some social websites on the channel when you upload a video. When you have your YouTube account set up, and you are going to post a video, you will want it to auto-post to some of your external business social websites. You are able to do this by getting to the account settings page so you can choose services that allow you to post automatically.
Always find your own path with the social media niche. You will probably have plenty of competition and it is your uniqueness that will bring in the traffic. Use the tips and tricks provided here to help you make the most of social media. Through social media, your company can have an impact with people from around the globe!
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA