If you are a business owner or marketing manager, the customers you might like to cater to are probably all active on one social network site or another. This alone should inspire you to investigate using social media as a marketing tool. Read on to gather the tips you need to get started in social media to market your company successfully.
Near the top of your blog, add a Facebook “like” box. That way, folks will “like” you on that site. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. This means that they never have to leave. It’s something really simple but incredibly convenient that can help you increase your network a lot.
Offer exclusive deals for social media fans. Encourage them with something they won’t be able to get from someone else. Running a contest is a great way to show fan appreciation. Otherwise, you could just simply provide some special offers for your fans. You can also limit your announcements to your social networks.
Frequently update all your social media sites. Many followers in social media have an expectation of frequent updates, and if you don’t supply these, you can hurt your reputation online and lose followers. Dedicate a few days out of the week for updates.
Combine email marketing with social media. Include a link to your Facebook page or Twitter account at the end of all of your emails. Encouraging the people who buy from you and visit your website to sign up for your newsletter as another way to market your business.
Engage online users by including buttons that link to your Facebook, Twitter and other profiles. You can also provide the option to subscribe to your RSS feed. Make this an integrated part of your blog and add it to your email signature as well. Provide multiple links on any social networks sites you have to make it easy for customers to find you.
Mention popular Twitter users by adding their username after the tag @. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.
Ask customers to fill out social networking habit surveys. If you see your customers spending a great deal of time each day on social media sites, build a site page that includes your brand. On the other hand, if your customer base reports little interest in social networking sites, your marketing time may be better spent elsewhere.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. Getting the news out about your contest will be a snap, thanks to the audience participation encouraged by social media. The contest needs to have some linkage with the products from your business, it should also be fun and lighthearted. A good contest example would be to see who can come up with the best logo for a future product you are putting out.
Stay strong with your social media efforts. Building a network and attracting followers takes time, and you may not immediately see the benefits of media marketing. Quite often it takes a year to attract a good following so you can utilize the creative marketing strategies to benefit your business.
A brand related photo contest can be an effective strategy to increase excitement about your product among your followers. Have your followers submit photos including your brand for a prize for the most creative. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
When done properly, social networking sites can be a boon to your business. You can engage any customer one-on-one, speak to the masses and tailor everything the world knows about your business all in one easy to use and cost effective place. If you try out this form of marketing, you will be amazed at the results.