If you are a business owner, it is quite probable that the customers you have make regular use of social network sites. You should make sure your company is also on one or more of these social media sites. Do a little poll within your existing customer base, and see which social networking sites they are part of.
To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. When you add these things, your customers will be able to find content they are looking for, which will keep them around.
Allow consumers to easily subscribe to your social media pages. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.
Include content that is specifically targeted to your current followers and existing customers. Tweet or blog about the different milestones that you accomplish to show progression. Thank all of those that deserve your thanks, and show people you care about those that have helped you. An article like this will have people sharing it often.
Next time you upload a video onto YouTube, ensure that your website link is contained within the video description. Additionally, you should make sure your Facebook and Twitter link buttons are located beside the videos for viewer convenience. When your customers choose to add you to their Facebook and Twitter accounts, your videos will be accessible to all their friends.
All your blog posts should show up on your LinkedIn web page if you have the blog feed. This allows your post to appear as an update on your LinkedIn page. This helps to save time while gaining your business more exposure in the blogging community.
Take time to read what your readers write to you. If one consumer suggests something there is an excellent chance a lot of consumers are feeling the same way. Let them know you are paying attention to what they are telling you.
Social Media Profiles
One way to increase traffic flow to your site is to run a contest or to give away samples. Everybody seems to love free things, so if you want to attract followers to social media profiles, try this. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.
Ask your customers to answer a survey about their use of social media. If your target audience is very active on social networking sites, then you should be active on those sites too. On the other hand, if your customer base reports little interest in social networking sites, your marketing time may be better spent elsewhere.
Provide incentives, but do not be too pushy. Potential buyers have no patience for high-pressure sales tactics. Use a sale or another incentive about once every week at a particular time so people know what to expect. This makes deals available for those looking to make a purchase, but doesn’t offend those who are not currently in the market.
Make your blog easy to subscribe to. Make sure people can see the button to subscribe to your feed. Put it somewhere that many people will look on your website. Remember, not everyone has broadband, so it is wise to place the ‘subscribe’ button somewhere near the top of the screen so that it loads early on.
When done properly, social networking sites can be a boon to your business. You can talk with your customers and find new ones as well as show everybody what your business is about. Try out social media to see how it can help you grow your business.