If you do careful research, you can discover the strategies and tools that perform best for improving search engine rankings. Keep reading for some great tips on search engine optimization.
Use header tags to your advantage. Since you don’t want headers that are too big, you can implement CSS to reduce the size. It’s important to use headers because search engines use them in website rankings. To be sure the search engines use something relevant to your website, use H1 and/or H2 tags to flag important things.
Take a look at your competitors websites and check out their source codes. This will show you how they use SEO, and the keywords that they are using. You don’t want to copy what they are doing, but this bit of detective work can give you ideas of keywords of your own.
Be sure to put your keyword in your site’s page title. Create an interesting and trendy title, because it will be the first glimpse of your website that users from search engines will get. In this manner, your website link will be followed because it fits the search the best.
Content is important. To draw people in, you need to work on getting good content up. Unless the content is good, no one will stick around on your site; so, create great content!
A site map is an important part of your website if you want search engines to be able to create an index of your site pages. Visitors and search engines alike use the site map, sometimes called a navigation bar, makes it easier to find the pages on your site. Regardless of how large or small your website is, a site map will increase your ranking in search engines.
Always try to make sure that you have good description tags. This particular tag should be thirty words or less. You will need to keep the size of this page under 100kb.
Your website should be easy to read and navigate. Obviously you want to obtain higher rankings so your website has to be simple, clear and easy to use. Functions that allow bold, enlarged fonts should also be used to attract the reader’s eyes. These functions, along with clarity and functionality, will optimize your website for search engines and readers.
Limit the number of keywords you use. You will want to target approximately a dozen primary phrases and keywords that center on your specific site and niche. Keyword tools can help you figure out the right ones to choose.
Try using video sitemaps and videos to boost your website’s SEO. Videos can be great for personal introductions or product demonstrations and tutorials. Post these videos on your site and label them with good keywords. After you build your site video map, try submitting the URL through Google Webmaster Tools into your account in Google Webmaster Central. Post the video that you have just created onto YouTube when you finish. Relax and watch your hits increase.
Captions for images, articles and other content pieces are great optimization tactics. If you use articles or photos on the site, make use of captions that contain key words and phrases and boost your visibility.
There are lots of important aspects to SEO and you can learn about each one, while specializing in only one or two. It is impossible to become the best at every technique, so be sure to focus on one that will yield the best results for your business.
When working on improving search engine optimization, it is crucial to take advantage of social media sites. Sites like Facebook can give you direct interaction with your clients.
Consider acquiring a domain name that has not been renewed by its original owner. This may give you an advantage with SEO by building off of their prior ranking. Domain names that are at least two years old are automatically given more weight by search engines. You should search for domain names that have been closed to see if they work for you.
One big no-no is publishing the same old article more than once on your website. Google considers this cheating, so your Page Rank might suffer as a result. Getting people to link to a couple of pages for different things can make your link count go down which can also drop the rank of your page.
It’s common for search engine spiders to look for new content, so when you’re regularly adding new posts through a blog, you’re giving the spiders a reason to visit your site. The better the content you provide, the more likely it is to be shared on other websites, providing you backlinks and increased traffic. These readers will return again and again to see what else you have to say, and their friends will start visiting your site as well.
Remember to track all of your results, especially your standings with search engines. If you don’t monitor your page standings then you will not know if your seo efforts are paying off. There are programs to monitor your rankings. Two of them are Alexa and the Google toolbar.
Having read the advice in this article, there are probably some things that need modification or checking on your website. Use the information you have found here to improve your website.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com