Social media platforms are some of the most exciting and effective ways to engage customers. There are many ways to use social media to grow your small business and increase your customer base. Below, you will read a few great tips and tactics dealing directly with social media marketing and how you can use it.
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Be wary of hiring a social media marketing company. A lot of those companies run bad businesses to scam amateurs who do not know better. You will find that these companies are posting on fake accounts with Twitter, YouTube and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Your advertisement it then rarely seen by a real person despite the view count and the large amount of money you have paid the social media marketing company.
Understand the importance of conversation and dialogue. A lot of people forget that when a company writes a review they would like have a conversation with them. Take your customers’ feedback to another level by starting a conversation. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they’re being catered to.
Interact with the customers as long as you can. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. Be sure to keep any conversations that you do have professional and pertaining to your business.
Include content that is specifically targeted to your current followers and existing customers. For example, you could develop an article that celebrates your company reaching one thousand Twitter followers. Make sure you thank people for showing interest in your work and talk about your experience with social medias. The popularity of this type of information may astound you.
If you are going to use ads on social networks, make sure they appear in a spot where people will notice them. If your ad isn’t optimally located for maximum visibility, your business won’t get increased exposure from it.
Utilize social media to drive traffic to your brick-and-mortar locations. Give them information about discounts you have to offer, or new locations. Offer Facebook fans access to exclusive discounts or printable coupons to encourage people to join your site. Generally, there must be some incentive for people to add you or subscribe to you on Facebook.
Your social media marketing campaign should be closely linked to what you are doing on your website or blog. You can easily do this by including share buttons on your web page which lets your consumers share content from you on their own social media pages. These buttons should be on all main pages, RSS feeds and blog posts so that users can easily share your content.
Don’t limit yourself to one site when starting your social media campaign. You can reach many more viewers and attract more customers by using multiples social media sites. Tools vary from site to site, and the only way you can take advantage of multiple tools is to use many sites.
Check the re-tweets and responses you get on Twitter, to see what time of day they tend to come in. Once you’ve determined the most active times of day, start sending Tweets at those times. Regardless of how it fits into your own schedule, you want to send your tweets when the largest number of followers are likely to see them. An automated service can help you launch your messages in this ideal window.
If you give your customers a free promotional product or other free products in a contest, you will find your posts could become viral quickly. Many people like getting something for free and will give you their information or follow your social sites if they think they will win. Make the results public to enhance your reputation and generate additional awareness.
Allowing readers to comment on your blog entries can be an excellent way to market yourself. One great advantage of enabling comments is that you can converse directly with your readers without giving out personal contact information like your email address. Allow comments to be posted, but keep a close eye on them. Screen and delete comments that are offensive or might be spam.
You can increase the reach of your marketing by linking your social media site with LinkedIn. Many people have Twitter, Facebook or Google+ share buttons, but consider also having a LinkedIn share icon on your blog posts. Readers who enjoy your blog can then easily share it on their LinkedIn profiles. This creates free publicity for you. LinkedIn has over 100 million users, which you will be tapping into!
If you are going to use a forum to promote your products, then you want to be seen as a valued, contributing member of that forum. You do not want to be pushy and use hard sell tactics when you are posting. Instead, provide your potential customers with honest and useful information. You should maintain your relationships and keep your comments and posts helpful.
In order to generate positive reactions to your efforts with social media, humorous content is always a plus. Humorous posts are more likely to be shared. You can use this free advertising to market to a large amount of people.
Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People engage with social media websites to interact with friends and be social, so they will be especially skeptical of “marketing speak”. Try and get on your customers’ level and speak using their language and slang to maximize your results.
You should now be able to see the amount of ways you can use social media to your advantage. Marketing with social media will increase your customer base in a dramatic way. Keep the info shared here in mind, and get started with your social media marketing plan today.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA