Using social media to expand your reach is a great marketing strategy. Even businesses that have found success through other marketing channels can reap the rewards of social media marketing. This article is packed with tips and tricks for making the most of social media marketing.
Set up a blog and regularly update it. Make sure you include any promotions on your blog. Your blog can also announce clearances, specials and changes in location or hours. Don’t forget to include this information in your blog posts.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. When they click on the box, they will be “liking” you on Facebook. They don’t even have to leave your blog to do it. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.
Try offering deals exclusive to followers on your social media sites. Provide your customers with valuable content and they will show interest in your campaign. For instance, have a contest. Another option would be to give followers a special price or discount on services and products. Or, you can simply make exclusive announcements via social media.
Think about what kind of relationship you want with your customers. If you just want to drive sales, then advertise through social channels and keep it simple. To be more interactive with customers, give them a simple greeting. Your customers will show you the way from there.
When using social media for your business, it is important to reply to your customer’s questions and comments. It’s common to look over a question or comment, so keep an eye out for them.
Try to interact with customers as frequently as you can. If it’s appropriate, comment on their blogs or Facebook status. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.
Use email marketing along with social media. Add a link to your Facebook and Twitter profile in the signature of the emails you send and let people know they can use these sites to ask questions. In addition, post a link on the registration page to get people to sign up for your newsletter.
Put social media and RSS buttons in opportune places. Make this an integrated part of your blog and add it to your email signature as well. It is also important to link up one social media site to another so people can find you on multiple platforms.
Register for Yahoo and take a look at questions posed on Yahoo Answers. Users submit their questions here and other users can answer them for free. Try looking up any questions about the issues that are related to what you sell and prepare a response that links to your own services. If you provide many answers that are helpful and well-written, you could easily become an expert in a specific category.
These suggestions can help you make a mark in social media. By incorporating these ideas into your social media marketing campaign, you are sure to witness the uptick in customer volume your business gets. As long as you devote the time and effort necessary, using social media marketing strategies can be extremely profitable.