At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Add a “Retweet” button to the top of each blog post. By doing this, you’re enabling people to share your material with their friends. It’s actually taking a lot of marketing work away from you! It raises your potential audience dramatically.
When you start up a social media profile, let your existing customers know that you have done this. When these people join your page, their friends will be notified. This equates to a lot of visibility for you, without costing your anything. It also has more value than regular advertising because it is essentially a referral.
Make links that tie all your social media sites together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. Your Twitter profile should contain your Facebook and blog URL. Links to each of your networks gives you more exposure.
Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the “@” symbol. These people will get a notification and will probably re-tweet your post or answer to what you said.
Set up a Twitter account to automatically send out each of your blog updates. If you want, select a few bloggers who always post quality content and post updates with links to their posts. Your Twitter followers will appreciate the quality content, and the bloggers will welcome the exposure.
Study your progress. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Use the figures to identify what actions caused them to help you along the way. You have to keep track of all of your results to know what is working or not.
When dealing with social media marketing, it is important that you can handle not only positive comments, but negative ones as well. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. Don’t ignore it, instead help those who are unsatisfied.
One way to increase your follower count on social networks is to offer some sort of reward for liking or following your profiles. This practice works to improve not only your social media profile, but also your bottom line. Special offers encourage customers to connect with you and to make more purchases.
Social media is a modern way to market your business, and it is important that you give it a try. Social media allows you to market your product or service to millions of prospective customers. By following the tips presented here, you will be able to establish a very effective marketing campaign using social media.