If you run a business, most likely your customers are on a social network site. Therefore, to increase your exposure to your customers, you should too. By including social media in your marketing campaign, you can dramatically expand the reach of your business.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. Post any sale or promotion you may be having to your blog. If you are getting a new product, new hours, etc. always share this information as well. – add them to your site too.
Figure out what it means to have a conversation. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. By encouraging interaction between your business and your customers, you can gather more useful feedback. Be passionate about learning what their needs are, and allow this to energize your next big move, or spur creative ideas to make your company better.
Be sure to link all of your social media sites to one another for the best results. Add links to your blog where readers can follow you on Twitter, find your videos on YouTube, and like you on Facebook. List your blog and your Facebook page on Twitter. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.
Give your followers special offers. Offer customers something exclusive that is unavailable elsewhere. For example, do a contest for your social media fans. If that is not something that interests you, try offering them an exclusive product or service. In addition, you can tailor announcements that are exclusive to your website for social media.
Combine email marketing and social media. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. In addition, post a link on the registration page to get people to sign up for your newsletter.
Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.
When using Twitter, there’s always a possibility that your stuff is going to get lost. Make sure that you’re updating consistently enough to keep your material fresh. Twitter moves quickly. You still want to make posts good, but you have to make them often. Divide your message about a specific event into multiple tweets in order to get the most mileage out of it.
Like all social media content, videos should always have descriptive and interesting titles. The titles need to have keywords that relate to the products you sell and the industry you are in. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.
If your company has a blog, post the link on your social media site whenever you update it. This is a very effective way to immediately inform all of your followers that your company has published new content that they might be interested in.
Freebies are a very popular strategy to consider for your social media website. Getting something for free is an opportunity that few will want to pass up. Choose a free item that will appeal to your target market, then spread the word about it.
One way to increase your follower count on social networks is to offer some sort of reward for liking or following your profiles. This practice works to improve not only your social media profile, but also your bottom line. Special offers encourage customers to connect with you and to make more purchases.
Running contests with incentives on social media sites, like Twitter and Facebook, is a valuable way to produce good publicity for your company. News of these contests will spread rapidly, because of how these social sites work. Make your contest creative, fun, and relative to your services and products. For instance, if a soon-to-be launched product needs a logo, make the design the subject of an open contest.
As you have seen, social media sites should be on the top of your “to do” list when it comes to marketing your business. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Dive in and see what happens!