So many people today want to get involved with social media and harness its tremendous promotional power. You can’t just learn to use social media to promote your business like a master overnight, though. However, there are some basic things you can learn that will help get your business on the path to success.
Inform your customers that you are utilizing social media. When a person joins your social network, it is common for these sites to inform their friends that they have done so. This is great for you because it’s advertising that you don’t need to pay for. It is also more valuable than ordinary advertising since it’s a referral.
Have a plan in place before you start a social media campaign. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. As with any other type of marketing campaign, make sure you establish a set timeline for your goals. Do all you can to stick to the plan and your campaign can be more successful.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. Both tactics will increase your traffic. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. When you have guest bloggers, provide them the same courtesy. This relationship is mutually beneficial, so as long as you’re allowing a link, they should have no trouble also allowing a link.
Don’t be afraid to get help with your marketing. This will help you to tap into the expertise of some of the best designers and consultants in the business. They can be expensive though, so you may have to spend a considerable amount of money if you choose this path.
Advertisements on social media sites often use interesting images that have been somehow manipulated. The use of this sort of image catches the reader’s attention and makes people curious about your ad. An advertisement to which customers pay attention is one that will be more effective in encouraging them to check out your business.
Respond to every comment that is posted to your Facebook page. You should do this for negative comments as well. If people think that your company cares about what they say, they will be more inclined to trust your brand and products. You have to reply in a reasonable amount of time; otherwise, your customers could feel ignored.
Dealing with negativity is something you’ll have to put up with if you’re planning on getting into social media marketing. Even if most people think your product is the best thing since sliced bread, there will always be some naysayers. Don’t simply ignore these comments. Embrace them, and assist your unhappy customers.
Update your social network profiles when you post new content on your blog. This will notify followers of your social media sites, and that they should check out the new content you have posted.
Be patient when you are networking on a social media site. People must trust you as well as the product you are trying to sell them. This takes time, as you will need to stay as patient as possible. After a while, you will see your customer list begin to grow.
Use the greatest number of media outlets possible to make the most of social media when marketing a service or product. Although Facebook is probably the best tool, you shouldn’t forget to use other forms of social media, such as Twitter and even Myspace. The greater your exposure, the better likelihood your efforts will succeed.
Make sure to note your social networking profiles on your main website. This is easily accomplished by using HTML codes to add “share” buttons to individual posts or pages. Try including these buttons anywhere you can. Try to link to blog posts and RSS feeds and that will make the customers have an easier time sharing your content.
A surefire way to create buzz around your company products is to conduct online Q&A sessions about the product. This allows potential customers to better understand who you are, what you are offering, and what your company is all about. This is an interactive format, so it can help your business seem a little less distant from its customers.
Create an account for Facebook and Twitter using your business name. This ensures that someone else does not use your business name to tweet or post content inappropriate or unrelated to your business. Even if you aren’t ready to begin using the account, you will have your name secured for when you are.
Stop updating your Facebook page for the day if you’ve made three posts. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Keep your posting limited to three important and relevant posts that your customers will find helpful and interesting.
These tips should help you establish a solid presence on social networks, even though you are going to learn a lot of more as you progress. These are the early days of social media and things change very rapidly. You should teach yourself how to utilize all of the social media sites so you get the most exposure.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA