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Making Your Site A Customer Magnet: Hot SEO Tips

TIP! Coding is an important element in search engine optimization if you want to bring people to your website. If your site has a lot of messy JavaScript codes holding it together, search bots won’t be able to classify it and your ranking will suffer heavily.

Search engine optimization can be confusing at first but it is an essential part of a websites consistent success. It seems like there is an overwhelming amount of information that you need to know. This article gives you the start you need without any stress.

TIP! To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search.

When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Long pages don’t carry as much weight with the search engines as short ones do. Also, viewers will likely read shorter articles.

Search Engine

TIP! Your domain name should contain a keyword related to your content. A website needs to be easy to access if you want it to see the most traffic that you can.

To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.

TIP! Make sure that your header tags are efficient. Since you don’t want headers that are too big, you can implement CSS to reduce the size.

Using a product feed will give your business a more visible presence and help draw more potential customers to your website. These will show details like images and prices of your services and products. The next step is to distribute the feeds to online shopping sites as well as search engines. By using a feed reader, your customers can receive each feed as it arrives.

TIP! Adding keywords to comment tags is believed to be a good practice. Spend your time making sure the main content of your site is tagged appropriately.

Only focus on one topic for each page. Don’t throw all your eggs into one basket. This practice confuses customers, and as a result, they won’t return. By having a page for each item, your website will rank higher.

TIP! Try moving to the podcast arena. Podcasts can be audio or video and sometimes live.

Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. Your audio and video content will be better understood by search engines if you use transcripts.

Search Engine

TIP! Try focusing on title tags. It’s what your site’s pages will be listed by on search engines.

Mastering the art of search engine optimization means that you should also understand all of the different types of social media that are popular. While Facebook and Twitter are the most popular, they are not the only sites out there. Many of these sites also cater to specific interest or groups like photography and Christmas. Join other relevant people in the business. Use this method for promoting services and products and boosting your search engine rankings.

TIP! Try boosting your online presence using the free local listings through Yahoo! or Google. The free publicity offered can only lead to an increase of website traffic.

Make sure to have a good description tag to get your site’s search engine ranking up. The content in this area shouldn’t exceed 30 words. Don’t pass 100 KB on the heading page.

TIP! An HTML title will yield better SEO results, if you use keywords and phrases in them. Search engines give priority to the title tags, above all other content on your web pages.

Be sure to research keywords. Wisely choose which keywords to use on your website and in your titles. You should research what people are looking for when looking for products in your market and select your keywords from what are being used to search. Be sure to highlight these keywords in order to build your site up in search engine rankings.

TIP! To boost the ranking of your articles, try organizing them around keywords. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately.

It should go without saying that original content beats out copied content in the SEO wars. One way to drive traffic is to offer content and information that is unique and exclusive to your site. People stick around when you offer them information that is unique and has great content.

TIP! Do not use services that blocks your domain owner info. If Google cannot see your ownership information, it may consider your website spam and lower your page rank.

Joining local groups such as the Chamber of Commerce can not only give your business more credibility, but it can also boost your rankings in the search engines. You will then obtain a direct link from their site to yours, which will also help your business with local searches. Additionally, you will have an added benefit in that people are more likely to trust a website that is rated well by the Better Business Bureau.

Anchor Text

TIP! One big no-no is publishing the same old article more than once on your website. This may be viewed as an attempt to fool the search engines, and it can get your pages downgraded.

When you are working on the interlinks throughout your website, you must make sure to use anchor text correctly. Avoid specific words that can ruin your organization. A person that specializes in SEO can help you with the right anchor text.

TIP! Your page ranking relies on your visitors spending some time on your website. Having interesting content people want to read helps attract repeat visitors and keeps site traffic high.

Make sure that your content is easy to read and understand. Machines cannot purchase anything, so make sure that your items are readable. Your site should be easy to read. If you ignore your visitors, your site has no chance to compete.

TIP! Link your pages within your site. Link similar keyword phrases and keywords to pages that are complimentary in order to increase your rankings on the search results.

Social media sites may give you the upper hand when advertising. Twitter and Facebook are completely interactive, and the video sharing site YouTube is an effective way to showcase your product.

TIP! It is generally accepted that each META description tag should be different for each and every page. Many search engines will rank your website lower if they find that there are identical META description tags for different pages.

If using a shared server, you must ensure you’re not located on a proxy which is shared with sites that are banned. Proxies that are associated with a banned website or a spam site will negatively affect your search engine ratings, and could prevent you from getting the website traffic you are working towards.

Search Engine

TIP! If you are the webmaster for a business website, inform the CEO that he/she could attract more traffic to his/her business’s website if he/she started an interesting blog. People want to hear from important members of the company.

By creating a search engine that has clearly defined parameters, an individual can truly optimize the abilities of the search engine they have created. Your search engine should show the results that are most relevant to what the user puts in.

TIP! Meta tags are an excellent place to be very descriptive. Use descriptive and accurate meta tags on each page to incite users to click.

A domain name that is used gives your site a better ranking, so do this if you want to already have a high page rank. Search engines give higher rankings automatically to domain names that have been around for more than two years old. Look around and see if you can grab a domain that fits your site and has been recently abandoned.

TIP! The best thing you should do for your internet presence is to constantly give it updated content that is relevant to the present. Savvy readers will be more inclined to return to your site if the content is fresh and appealing.

SEO is the most important thing for your website. There’s lots of information out there, but you’ve learned much of what you need to know in this article. You now have a good background in search engine optimization and can start implementing these strategies on a regular basis.

This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com