If you are looking to build relationships with your clients, and find new ones, social media marketing could well be the tool for you. Social media is pretty new, so it’s to your advantage to jump at the chance to achieve prominence in the social media universe. Read on to learn smart ways to benefit from social media before your competitors learn how important it can be for their business.
Always post to your blogs often. Visitors will return often if you keep it interesting with new content. This is why people subscribe to newspapers and magazines. Be consistent to keep people coming back.
Make your site more social media-friendly with comments, ratings and favorite lists. These functions allow customers to personalize their visit to your site.
Keep the tone of all social media posts humble and friendly. Regardless of how large or successful your business is, consumers never want to feel like they are being talked down to. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. So, make sure you do your best to make sure they’re happy with you and can appreciate your posts.
Try using Facebook games. Creating a game around your product or service will be a fun way to introduce it to a large audience. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
Make sure to use all of your social media connections, when posting to YouTube, also add buttons for Facebook and Twitter to maximize your efforts. If you can get people who view your video to share it on social media, your audience will swell.
Register for Yahoo and take a look at questions posed on Yahoo Answers. Users submit their questions here and other users can answer them for free. Read through the questions and provide your products as solutions where possible. You can provide quality answers and become an expert.
If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. If one of your customers has advice you need to ask others if they think that as well. Also, it shows that you are taking their opinions into consideration.
Don’t stick with only one social media website. Most of them are free, so it’s easy to use quite a few of them. While Facebook is popular and effective, don’t neglect using others like twitter or MySpace. Market your company in a variety of media venues.
Check the re-tweets and responses you get on Twitter, to see what time of day they tend to come in. Use that information to refine when you send messages. If you are using an auto message service, set it up so they send out at that time.
Before you build a presence for your business on Facebook or other social networking sites, take a look at what your competitors are doing on these sites. You can figure out things to do, and things to avoid. Ensure your page is branded to match your website and other social media accounts, and that it contains content your customers will want to find.
Stop updating your Facebook page for the day if you’ve made three posts. Many clients are turned off by frequent posts, and may go elsewhere for similar services. Stick to posting three important pieces of information you think your customers need to know, and then don’t post any more until the following day.
If you give your customers a free promotional product or other free products in a contest, you will find your posts could become viral quickly. People love getting something for free and will quickly sign-up, follow or friend you to get a shot at winning. Follow through by sending prizes or free gifts immediately.
Social media marketing is somewhat similar to traditional marketing, but this isn’t necessarily a good thing, as many marketers are relying on these similarities and not exploiting the differences to their advantage. If you don’t use cutting-edge techniques like those discussed above, your competitors will leave you in the dust.