At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Post new blog entries at least four or five times a week. Post all sales or promotions to the blog as they occur. If you have any important news -new locations, change of hours, special closing, etc. You should also put this into your blog.
Tell all your customers that you plan to use social media in your marketing campaign. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This is a great way to improve the exposure that you have for your company. It’s also great in that advertising through your consumer base is basically a quality referral.
Post new updates as often as possible. Customers can easily lose interest in your product and service if you let too much time lapse between updates on social media sites. The optimal frequency for updates is several times per week.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Aim to bring in new followers through contests, photos and question and answer sessions. Engage your followers. Seek product or service engagement rather than product placement. If customers see themselves using your product, they will buy it.
Patience is necessary when creating a network through social media. Unless you are Justin Beiber, don’t expect thousands of followers to just magically appear when you put up your profile. It can happen and has happened, but the chances are slim that your site will go viral right when you set it up. Just have patience and cultivate your following in time.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your business website. Make sure this appears on your website, blog, emails and signature when you leave comments. You should also add links to your other profiles on social networks and encourage people to find you on more than one site.
Create new Twitter posts often. Old Twitter posts have a tendency to get buried on others’ feeds. Twitter’s primary focus is quantity. It is important that you still offer quality content, but it is equally important to contribute frequently. When you keep posts short, you can stretch out one event by giving a few updates.
Measure your plan’s success. You should establish statistics showing how much activity you generated and how many new followers you got every week. When you can make the connection between your actions and results, it will become easier to create a more effective marketing strategy. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. This process alerts readers following your blog that there is news on your site that they may want to check out.
Be patient with social media. It will take some time to glean a base of follower that will significantly increase your business. Expect to see growth withing a year’s time, and don’t get impatient.
Try using time-sensitive deals and coupons to generate buzz about your social media pages. This will build urgency with regard to your site and get more people to give attention to what you are doing. In addition, they will probably share this deal with their own social media network.
Social media is a modern way to market your business, and it is important that you give it a try. It may be used for effectively branding and marketing your services and product, along with helping expose you to millions of possible customers. Hopefully, this article has given you some wonderful tips to help you get started building your social marketing campaign.