If your business is still using tried and true marketing techniques, you will fall behind the competition. Using social media is a hot new way to promote your business, but before you start, you need to learn how to do so. The tips below can help you do it well.
A good way to advertise your business is through Twitter. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Block out the hours needed to educate yourself about hashtags, keywords and all things Twitter.
Start a conversation with your customers. Many business owners don’t always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. Respond in a new way by having a conversation with your customers. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.
If using social media, let all current customers know. Invite them to “like” your page, and encourage them to share your page with their friends. This equates to a lot of visibility for you, without costing your anything. It is valuable because it is a referral.
Give the social networking followers special and exclusive offers. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. For instance, you could hold a contest. If that idea does not appeal to you, create a special offer that is accessible only to those who follow your social media sites. You can also have announcements that are made specifically on social media websites.
Browse over Facebook’s games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. Think about having a professional designer create a game for your business.
Sign up for an account with Yahoo, so you can start perusing Yahoo Answers. This feature on Yahoo enables users to ask questions, and then receive answers from fellow users. Find questions in the shopping section that could relate to your products or services and make mention of your business. However, Yahoo does not allow this kind of advertising outside of specific categories, so familiarize yourself with their guidelines. If you provide many answers that are helpful and well-written, you could easily become an expert in a specific category.
Following any ads on the various social media pages are intriguing, as well as photoshopped images. Using this kind of imagery in your own ads is a great way to make them more notable and draw potential customers’ attention. If your ad succeeds in grabbing them, they are much more likely to be converted into a customer.
Monitor your statistics. Good record keeping will give you a view of your traffic and sales over time. Link these stats and discover your best decisions so that you can come up with even better strategies for your business. The results you keep will let you know if your social media marketing efforts are worth it.
If you host blogs for employees on your website then the added traffic they attract can help your bottom line. Customers enjoy these types of blogs because they provide insider information about how your company operates. It allows them to see your business culture, the atmosphere of your company, and the processes involved in delivering your products and services. Giving customers this opportunity might just help to foster faith and trust in your organization.
A great way to get your followers involved in social media is to hold a photo contest related to your brand. Offer followers an appealing prize for the individual who submits the most entertaining and creative image featuring your products or logo. Their own followers will see their photos and be interested in finding out more about your products or services!
Make sure you try using coupons and time sensitive deals to get buzz for your site. The sense of urgency this creates will encourage customers to act sooner rather than later. You will also benefit from playing within the social context here. One friend will alert another friend of the offer and so on.
Consider using a service to help streamline management of your Twitter account. These services vary in what they have to offer but most will automatically follow back any person who follows you and un-follow people who don’t follow you back within a selected time period. Use these services to help manage lists and to help find the right people to interact with.
Social media is a great way to promote your business. Use these tips to find your niche with social media so that you can earn enjoyable profits.