At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Include a re-tweet option on every post to your blog. This makes it easier for readers to share your content on Twitter. This technique greatly expands the potential reach of your marketing messages.
When designing your social media marketing strategy, you should put a great deal of thought into your company’s objectives and priorities. If you spend money and time targeting the latest social trend, then bounce to the next social media avenue, you will eventually wind up with a bunch of dead ends. Create a long-term strategy that takes your overall business goals into account and implement it with confidence.
Engage online users by including buttons that link to your Facebook, Twitter and other profiles. You can also provide the option to subscribe to your RSS feed. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.
Answer any questions and comments left on your social media sites. Try to check your page at least twice-daily so that responses are left for too long. Try to link up your email so that you can get notified as soon as you receive a comment. Never forget that your comments are public and can be seen by everyone.
Your Twitter account can be set up to have your blog posts tweeted automatically. Make sure that you post quality over quantity, as well as plenty of well written updates for your sites. The exposure will be appreciated, and the quality content provided will be enjoyed by your followers.
Put up new tweets as often as you can so that your subscribers don’t forget about you. You will have to combine quality with quantity when posting on Twitter. Post good content and post it often. When you keep posts short, you can stretch out one event by giving a few updates.
Even if social networks have changed the way we communicate with each other, you should always remain professional. Introduce yourself with a professional tone. If someone says something that you do not appreciate, delete their comment rather than getting into a battle of words. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.
Respond to all Facebook comments. If someone leaves a negative comment, reply back them as well. You will grow trust by developing a real presence on your sites. Always make an effort to respond promptly; otherwise, your customers might perceive you as uncaring or negligent.
Ask customers to fill out social networking habit surveys. If you see that your customers are spending an hour a day on social networking, create a social network profile. However, if your audience doesn’t utilize social networks, you may need to focus on other areas.
Social media is a great way to expose your special offers to a large audience. Your customers will search for your Facebook pages if they have incentives and discounts on them. Your goal in social media marketing is to give your customers a venue for getting to know your business better and feeling more personally involved with your brand.
Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Let potential customers see some of the inner workings of your business. They can gain an appreciation of the hard work that goes into your finished products, as well as the culture and atmosphere you and your employees work in. Customers shop and spend money with establishments they trust, and this kind of honest open transparency is a really effective road to engendering trust.
Blog readers should be encouraged to interact with you through the comments page. If you do not want to give out contact info this is important. You can let readers post comments, but you need to monitor the comment feed. Get rid of comments which are offensive or spam, but consider replying to negative comments to help bolster your reputation for working with customers.
If you want to really play well in social media, you have to comment on a lot of other people’s blogs and sites. The keyword here is “social”. Interact with others and take advantage of the public exchange of information. An easy way to get yourself out there is to open dialogue with others that are blogging in your niche. This will help you to meet more people and expand your network.
On public forums, always keep good relationships with forum members when promoting your business. Respect the true purpose of these forums and their users by avoiding overtly sales-oriented posts, and by focusing instead on offering valid advice. Cordial relations should be the order of the day; this way you can build a great relationship with users.
Social media offers something that can help any business promote itself more effectively. You can use it to market your product, service or brand to a wide variety of people worldwide. This article can help you look for tips to help you start out on a social marketing campaign.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA