If you own or operate any business, the majority of your clientele are likely social media users. If you’re not already set up with a profile for your company, what’s stopping you? Determine which sites your customers belong to, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. Use your blog to promote any specials or sales you may be having. All relevant information should be included. Don’t forget to include this information in your blog posts.
Invite friends and family to follow your business page on social media sites. Whether they’re loyal customers, potential customers or have no chance at all of ever buying from you, it’s a good idea to have a large network. The reasoning here is that your page is going to be advertised on their profile as long as they’re in your network.
Don’t rush anything. Make an all inclusive, high level strategy. If you just throw money at the newest and latest social trends and the quickly move on to the next, you’ll never get anywhere. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.
Determine the kind of interactions you want to have with your customers. Keep your advertising ploys simple by using social channels. Saying “Hello” is a great way to begin a relationship with your customers. Rest assured that your potential buyers will get the ball rolling based on that.
Always answer to the messages and comments you receive on social networks. Look for comments every time you log on.
Social Media Profile
Make sure that you add buttons everywhere on your social media profile. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. If you operate more than one social media profile, you should always include links to each one.
Automatically tweet your blog posts by setting your Twitter account to do that. If you want, select a few bloggers who always post quality content and post updates with links to their posts. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.
When you post videos to Youtube or on social networks, make sure you choose a good titles. Your titles should contain keywords relevant to your products and industry. When you provide information of value to your viewers, your reputation will quickly spread as these views share your information with others.
You can use Yahoo answers as a way to mention the benefits of your products and services. Yahoo takes questions from its users and posts them to be answered by other users. Search for questions that concern your niche, business, products or services, and submit answers to help users. You night also mention your product in your answer if it is allowed. Provide quality answers often in categories related to your business, so that you can become known as an expert.
Keep track of your progress. Create measurable statistics that track your new activity and followers. Link all of your strategies together to make your own unique set of strategies. If you don’t track it, you’ll have no idea if your social media strategy is working.
Do not rely on only one channel when promoting your business through social media marketing. When you’re only using a single channel, you’re greatly limiting your potential, so using multiple channels can greatly increase your reach. It can also be helpful in other ways if you take advantage of the different tools available.
As you are now aware, making the most of social media sites is a profitable way to get your business known. They make it easy to stay in touch with your customers and appeal to a broader pool of people while boosting the visibility of your business and its products. If you try out this form of marketing, you will be amazed at the results.