Every business must stay on top of the latest marketing trends if they are going to succeed in this economy. Social media is the hottest new wave of advertising in this day and age. Read this article to learn more about social networking and how it could benefit your business.
You can effectively promote your business on Twitter. Putting in the time to understand Twitter can bring you thousands of new viewers. Research the tools provided by Twitter, including keywords and hashtags.
If you are using a blog to promote your site, there is a Retweet button up top which you should use. This makes it much easier for other people to share your the content through twitter. Not to even mention that more and more people will see your material as it’s shared across the web.
Do not underestimate the power of conversation. Receiving feedback from your customer is great, but it’s up to you to respond back to them to open the door to discussion. Respond in a new way by having a conversation with your customers. Be open and willing to listen, and this will help make your company more successful.
Tell all your customers that you plan to use social media in your marketing campaign. When your customers subscribe to your page, the social network may let their followers know about your page. This is a great way to improve the exposure that you have for your company. It also carries more weight because it is a kind of referral.
Use a like box for Facebook on the upper right hand corner of your blog page. Readers can easily “like” it and it will show up on their page. Your users will not have to leave your blog and they can “like” your blog without leaving the website. By making this easy for people, they are more likely to actually do it.
Social Media Marketing
Because it takes awhile to truly master the art of social media marketing, it may be necessary to start off small and slowly expand. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. The competition you have needs to be analyzed. Look at the social profiles they have and see what they advertise and the specials they have.
Your online storefront can become easier for your customers to use with effective social media tie-ins. In addition to your own independent website, create a Facebook store easily accessible from any of your posts. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. Real Facebook enthusiasts love to stay on the service whenever possible; this way they can patronize your store without leaving Facebook and heading to your website.
Get a popular blogger to write on your website or you can guest blog somewhere else. Any way you look at it here, you can potentially increase your base. If you do a guest blog, get the permission of the host to leave a link to your site. Do the same if you have guest bloggers. Followers of that blogger will likely stay to check your site out as well.
Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. One of your goals should be to get your customers to view you as a real person and to interact accordingly. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
If your business has a website, you should always link it to your social media pages. With the right kind of link buttons, visitors to your website can easily share interesting content with friends and family on social media profiles. To facilitate quick and easy sharing, include sharing buttons on each page of your website, at the end of each blog post and in the form of RSS feeds.
Holding events such as a photo contest that relate to your business is a wonderful way to involve your followers in your social media marketing campaign. Ask customers to create photos of themselves using your products and offer prizes for creative photos. People will end up sharing pictures with you and others in their list of friends; those friends may not know you, and when they share the photo they give your company wider coverage in new markets.
Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. Not only will this offer relevant and interesting ideas, but it will also allow your business to be viewed as an authority in the field. This will be very helpful in selling your services or products in your niche.
While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. It’s been proven that people get irritated when they are bombarded with information about a company. Spread out your three posts and include separate, pertinent pieces of information in each one.
By following the ideas we present here, you will soon see how social media marketing can really multiply your business. Take your business and advertising strategies to the Internet! You don’t have to have some fancy website in order to become a part of the social media world.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA