One of the best ways that companies can market their business and products is through social media marketing. It is also new and relatively unexplored territory. It doesn’t take a lot of money to promote your business on social media sites, especially not when considering how effective the promotion can be. The contents of the following paragraphs can assist you in getting started in this marketing medium.
Create a blog and try and keep the content you add relevant. Post everything new you have to say on your blog. Even if you simply changed something simple like your store hours or new location. You’re going to want to post this material to your blog too.
Add a Facebook button to your blog posts. That way your visitors can share your blog with their Facebook friends. This increases exposure significantly with little or no effort on your part; ultimately, this may result in an increase in sales volume.
To get the best results from social media, create links that tie them all together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. On Twitter, include in your profile a URL that links to your Facebook page and blog. Linking your social media profiles together will potentially increase your customer base.
Put a Facebook “like” button on the top right corner of your blog. This easily allows your users to “like” your blog on Facebook and help market for you. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. Making it this easy makes it more likely that people will do so and it gives you more exposure.
When you enter social media marketing, be advised, it can get rough. You sometimes need to have a thick skin. Social media is great when you get praise, but there is also a negative side to it. Dealing with problems head on, in a public forum will increase the reputation of your business.
Freebies are a fun way to engage your customers through social media! Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. There are many social media profiles that lists freebies. Once you have located several sites, post a back-link to your freebie page.
Always try to be patient when marketing and networking on any social media site. You will need to establish trust in your company and in yourself with any potential customers. This will take time. Pretty soon, you’ll be flooded with new consumers that you can market to.
Make sure to note your social networking profiles on your main website. Add sharing buttons on your site or blog so that your readers can share your content with their friends and comment on it. To facilitate quick and easy sharing, include sharing buttons on each page of your website, at the end of each blog post and in the form of RSS feeds.
Keep at your social media marketing and don’t give up. Dedicate the necessary time to build your audience and network, and you will discover the true benefits social media can offer. It takes months and even years to get a good loyal customer base to follow you that can be used to market your business too.
Try creating a Facebook or Twitter business profile. Do this so no one else uses your name to post unrelated or inappropriate content. You should get these set up, regardless of whether you are ready to use them, so that you will be sure to get the Twitter and Facebook names you want for your business.
You could give your customers a free item or give them the opportunity to win something, make sure you put it on all of your social media sites. Most people enjoy receiving free things and will happily fill out a form or follow you on Twitter if there is a chance of winning. Make sure that you tell everyone who won, to increase the believability in the contest.
Don’t expect customers to share a lot of information when they first visit your site. The customer may just exit the site if they have to give their personal information as soon as they enter and do a survey. Make the first steps simple and you’re much more likely to gain trust, encourage consumers to look further into your site, and keep them coming back for more.
Social media can be used to share information many may not know about your company. For example, post any information or pictures of any charitable activities that your company has participated in. Write about the items your employees are working on or even show pictures of them working. Any activities that portray your company in a positive light are a good idea.
Your Facebook page can invite customer reviews directly through your business Facebook profile or through a Facebook page for reviews that is linked to your website. People can then write and share a review with everyone on Facebook. This tool allows you to whitewash any negative publicity you may receive via this method. One way to get people to submit reviews is to enter anyone who writes a review into a drawing.
In conclusion, more companies have been using social media as a way to market their products. Many positive results happen from this marketing method. Using what you’ve read here is a great first step towards growing your customer base and retaining the loyal fans you already have!
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA