Many website owners simply market through paid advertising slots and articles and hope for the best. Although these techniques might work, only well-executed SEO can be effective in boosting those websites to the coveted front page of the search results. Use the tips in this article to optimize your search results.
Implementing short but informative articles is more useful than having an overly long and complicated article that covers many topics. Search engines weigh the two types of articles differently. They weigh longer articles less favorably. Not to mention that websites visitors would rather read a short article over a long article, too.
Use many types of keywords and even common misspellings. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. If your website is about eyewear, some good keywords to include might be “glasses,” “eye glasses,” and “glases.”
Instead of writing in AP style, use SEO style to improve search engine optimization. To maximise the SEO style, repeat the important keywords as many times as you can without ruining the flow or quality of writing. Remember that search engine spiders don’t actually read your content; they just search it for valid keywords.
Header tags should be used vigorously. Sometimes these headers can be too big, but you can use CSS to change the size. Headers are important because search engines love to use them to rank websites. To be sure the search engines use something relevant to your website, use H1 and/or H2 tags to flag important things.
The way to do this is to create a robot text file and then place it in your site’s root directory. txt file and putting it in the root of your directory. This tells the search engines that these files are not to be accessed.
As you are making the URL names for the different sections of your site, it is important to realize that search engine spiders do not understand dynamic language or session identification names. Search engines won’t get anything out of this, so make sure that your URLs have meaningful language and keywords.
Take the initiative to request that a non-profit or educational site link back to your site content. Search engines view back-links to reputable sources favorably, and they will reward your affiliation with them. In order to get reliable websites to feature your website, make sure to always provide accurate information. Provide useful and worthy content to the organizations.
Be sure to put your keyword in your site’s page title. The title should be both relevant and easy to remember. Although, at times an off the wall title will work, if it leaves an impression on the reader. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.
Keep your update schedule for fresh content as frequent as you can. Set a goal of how many stories you will publish per day or per week, and commit to it. The more content you pump out, the more often search engines will index your site. Sites that always have fresh content rank higher than those with stale content.
Think about making a podcast. Podcasts can be both video and audio, and they are often streamed live with relevant information for their audience. They are becoming more and more popular with consumers so make sure that you hop on the band wagon. Descriptions of your podcasts, then appear to search engines.
Google and Yahoo both offer free local listing services; you should sign up for these, especially if your website ties in to a physical business. Being listed gives you added visibility to potential customers for free. Avoid dismissing free venues to use for publicity.
Vary the form of your keywords to create more hits on a search engine. This includes using the long and plural forms of your keywords. Keyword stemming is used by some of the search engines. If someone searches for “accountants” or “accounting,” for instance, they may not see your site in the results if you only used “accountant” as a keyword. When you make the most of keyword stemming, you will choose the longest choice of the keyword offered. In this way, you will get the most return.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com