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How To Dominate SERP (search Engine Results Pages)

TIP! There are many methods to optimize your search engine results. Your site will show up in results more frequently if you use SEO effectively.

Navigating the World Wide Web is like trying to figure out a maze. This maze can be tough to navigate through, but worth it in the end. Read on to learn different techniques in this article.

TIP! You should have just enough keywords to succeed at SEO. Avoid this by keeping keywords under 20% of your page total.

When you are trying to optimize your website for the search engines, having a lot of keyword density is very important. Ideally, your page’s overall keyword density should be at 20% or less.

TIP! The domain name that you choose should be easy for your customers to recall, and closely related to the type of merchandise that you offer. This is very true for clients who found you through YouTube.

If you hope to be ranked highly, you must help the web spiders achieve their goal. Spiders are constantly navigating your site’s content looking for relevant items like your keywords, but for them to do so, your site must be easily navigable. When producing a site map, keep your site’s hierarchy in mind so that spiders can get a sense of the structure of your pages.

Anchor Text

TIP! On top of link exchanges, try out article exchanges as well for better rankings with the search engines. This means you post another site owner’s article with a link back to their website, and they do exactly the same for you.

Make sure you select relevant keywords to use in your anchor text when posting an internal link. A common example of poor anchor text is “click here”. This anchor text contributes nothing to your search rank. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

TIP! Creating a blog on your own website rather than another site will increase your search engine results. As a result, more visitors will come to look at your site.

Use header tags. CSS can be used to reduce the size of the headers. Headers are one thing that search engines use in the ranking process. Use different tags – like H1 or H2 – to emphasize your products and services.

Reliable Sources

TIP! Research information about keywords first so you know what to write. Learn which particular keywords should be utilized as you build your site’s content and titles.

Look for a quality education site or non-profit organization, and ask if they will link with your content. Being linked up to reliable sources can help raise your search rankings. Give your website the kind of quality content that will make websites deemed reliable sources by search engines feature links to you. Create material that these companies will benefit from.

TIP! Some believe that bringing keywords into their comment tags will increase their SEO visibility. Spend your time focusing on your content, not your comment tags.

There are many tricks that you can use to improve your SEO. There are many resources out there you can use. There are lots of websites and books out there.

TIP! Google and Yahoo both offer free local listing services; you should sign up for these, especially if your website ties in to a physical business. These services get your site noticed, which means more people will visit your site.

To help search engines index all of your pages, create a site map. Site maps, or navigation bars, let search engines quickly and effectively index your whole site. You will increase your search engine rankings by including a site map, no matter how large or small your site.

TIP! You should make sure that you are not on a proxy that is shared with a banned site, if you are using a shared server. Doing this can decrease your search engine rankings, which will cause you not to get the amount of traffic that you want.

You must research your keywords before attempting to optimize your site. Learn what keywords you should be focusing on as you put together your site’s content. When you research keywords, you can learn the phrases people are using when searching for subjects related to your site. To get higher up in search engine results, emphasize these items in your site.

Many believe that keywords in their comment tags will create a more visible site. Try to focus on the content of your site.

TIP! Don’t duplicate articles on your site! Google views this as attempting to cheat the system, and your Page Rank can plummet as a result. This can also dilute your link count and drop your site’s page rank.

Don’t engage in keyword stuffing. The site should have around twelve or so keywords or key phrases that are going to tell people what your website is for. You can find the keyphrases that generate traffic using analytical tools.

TIP! It’s common for search engine spiders to look for new content, so when you’re regularly adding new posts through a blog, you’re giving the spiders a reason to visit your site. Also, having great content on your site encourages people to share it with others.

Adwords is a great tool for you to use. DIY SEO does not always produce the jump in rankings you want. Advertisers like Adwords can help you get more visitors. Adwords is a product available to you from a major search engine and can greatly improve your site traffic.

Optimizing your webpage makes it more visible for your customers. Unfortunately, some online businesses still underestimate the importance of their search engine rankings.

TIP! Focus on phrases, not single words. Most internet users do not search for just one keyword.

Even your title tags should include your target keywords. Search engines tend to place more value on your title tag than other areas. The better the keywords, the better your results will be and the more traffic you will have on your pages.

Search Engines

TIP! SEO is a type of marketing strategy. SEO involves placing keywords in your website’s content and building backlinks in order to increase your website’s search engine results page ranking for certain search terms.

Do not attempt to manipulate your site in a fraudulent way in an effort to garner top return rankings or else you will find the search engines suppressing your pages. Sometimes popular search engines even ban certain businesses from their results entirely. Use methods that won’t be interpreted as unethical to fine tune your SEO efforts.

TIP! You can lure visitors in with contests and sweepstakes, but make certain that you are obeying your local laws. Learn from what your competitors are doing, but be sure to use your own ideas along with their inspiration.

Ask you host if you are able to forward old pages to new domains. This gives all of your visitors that ability to continue to find your website easily through their old shortcuts or bookmarks. You could also use redirect pages on the old site, which brings users automatically to your new site from the old one.

TIP! You might forget why you want high rankings when you optimize your site. Of course you want to attract new traffic, but you should also strive to keep your current visitors loyal and coming back for more.

There are many steps to getting your page noticed, and doing email marketing correctly is part of this. Your emails should include your SEO keywords and include social bookmarking tools. Also, make it as easy as possible for your readers to forward emails along to their friends.

TIP! Strive to design each page of your website in a way that makes it stand out from every other. Pay particular attention to the titles you use.

You need Google Analytics. This program will be instrumental in your success. For example, you can use the tool to determine which keywords bring the most traffic to your site. Then, you can make changes to your site to focus attention on those keywords.

TIP! Write your title with a focus on your pertinent keywords so that you will receive the highest response from SEO. Always ensure that your title tag shows up on each page of your website and that they are linked together.

You should strive to create different looking pages within your website. Your site’s page titles are particularly important. Both of these concepts are imperative in driving your SEO. Including your main keyword in the title of your page will help boost your overall rankings in the search engines.

Now you need only set aside the time to implement a few of these ideas. You need to have some patience, and then you’ll get great results.

This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com