If you’re looking to monetize a blog or get more traffic to a website, search engine optimization is one of the most important things you can possibly do for your business. Effective SEO techniques are what will help your website become more visible and attract more visitors. Keep reading for some very helpful information.
A few short articles is better than one long one. Search engines weigh the two types of articles differently. They weigh longer articles less favorably. Also, the majority of visitors will not spend the time necessary to read something that is extremely long.
To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.
When creating anchor text for your website, simply using “click here” or other generic terms is not enough. Many people make the mistake of using generic links such as “click here”. Customize your links using keywords for added SEO benefits. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.
Use product feeds to broaden your customer base, increase traffic, and enhance your online presence. This is where you are going to be able to provide important selling points about your products. The best places to submit are shopper comparison sites and the major search engines. Customers can also subscribe to your feed with a feed reader.
Another SEO tool is to be involved in blogging. Blogs are a great way to improve your search engine ranks, because they prefer content that is regularly updated. Your backlinks are key to increasing your search engine rankings.
Ask an educational website or a non-profit to link to your content. Search engines like to see these credible relationships. Add high-quality articles to your website that will make other organizations want to feature you on their site. You need to publish information that is high-quality and informational.
The inclusion of a site map is useful in attempting to increase traffic to your website. This results in the pages being linked together. This will boost your site traffic, as people will visit the links at the side.
Site maps with plenty of keywords are very good for search engine optimization. A map will help your viewers see all the parts of your website and will allow them to easily navigate throughout your site. This can affect your search engine rankings, as content that is easy to find is considered more relevant.
Get your sites registered with all of the popular search engines. It is common assumption that this just happens automatically. Check to see if your site is on there each month. As long as you appear somewhere on the search results, you’re okay.
Don’t use too many keywords. Select a list of about a dozen keyword or keyword phrases so that you can make your site focused. Keyword tools can help you figure out the right ones to choose.
Make use of online advertising. Two good ideas are adbrite and adwords. The methods you employ on your own sometimes might not cut it completely when you’re wanting to have better rankings. These advertisements will increase your views. Try using advertising products from big names online like Google to greatly boost your site.
You can make your site more visible to search engines by getting local listings on Google and Yahoo. These services get your site noticed, which means more people will visit your site. The value of free advertising should never be overlooked.
Optimizing your SEO will optimize your business. Many people do not understand this.
Take the time to consider what keywords would be associated with your content, and use these keywords throughout your website. However, there needs to be a balance on the number of keywords used. Too many and you will be tagged as spam, too few and you will be overlooked.
Don’t create a page that only contain links. Incorporate the links throughout your pages and make them blend well with the content. Search engines often ignore link pages and readers have no interest in them. When you keep your content relevant to your text, it helps the search engines interpret the context more accurately, and it makes your information look more professional.
It’s a good decision to figure out how to tie a current event in with your services or products. This will help you get visitors that were searching for an unrelated topic. This also helps you site provide more information to regular visitors.
Purchasing a previously used domain name can help you achieve a higher ranking. If your domain name is over two years old, the search engines give it more weight. Search for recently dropped domains, and see if any of the names will work for your new site.
On-page SEO is critical to article marketing, so do your homework and due diligence. A Google ranking that’s good will mean that your site won’t get overlooked while getting a lot of visits. This is why your layout should get optimized so it does well with your SEO plans.
As you can now see, it is easy and free to optimize your website for the search engines. Applying what you learn here is the best way to help your website achieve the success that you desire. Apply these tips today, and get a jump on your competition.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com