Many new website and business owners are satisfied with just promoting their sites by posting articles and investing in paid advertising, with the hope that these methods will help them reach their audience. These methods might work, but only proper SEO can ensure that those sites will earn prime placement on the front page of a search engine. You can raise the popularity of your site by following these tips.
If you want to be higher up on search engine results, help the web spiders out. The spiders will move through your site, looking at your content and keywords, but they need to be able to get around easily. When producing a site map, keep your site’s hierarchy in mind so that spiders can get a sense of the structure of your pages.
Try to avoid using a lot of symbols like underscores in a URL. Such language baffles any search engine, and therefore you should endeavor to develop true names for each URL that include an applicable keyword that makes sense in context.
Product feeds can really help bring you business by reaching a broader online audience. Feeds like this detail your services and products with images, descriptions and prices. Submit these to comparisons sites for shoppers as well as to search engines. It will also be possible for consumers to receive the feed directly, through a reader.
Writing a blog or commenting on another person’s blog is a good SEO strategy. Search engine spiders tend to sort page rankings by the amount of fresh content and structure a website offers. This makes blogging an ideal platform for people who want to boost their page rankings. To rank sites highly, search engines like to see backlinks.
Use a site map to help boost traffic to your website. This way all the pages on your site will be linked together. Visitors can use the site map to navigate your website. The more navigable your site is, the more traffic you will get.
If you utilize audio or video as part of your website’s content mix, consider including transcripts as part of the post. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Every page in your website needs to be easy to read. Adding interactive functions to your website, like allowing users to change the font to their preferred size, can help to build your online reputation. When you work on search engine optimization, you must also consider optimizing for the reader’s experience, as well.
Proofreading is something that is often forgotten, but it is a very important part of running a quality website. Review your site carefully to be sure your copy is readable to search engines, while still enticing visitors to want to see more. If you have spelled keywords the wrong way or you have errors on your site, the search engine will not include you.
You website needs to have a site map which contains all the main links and keywords for your website. A map will help your viewers see all the parts of your website and will allow them to easily navigate throughout your site. Search engines also use these to place websites higher on their search lists, because ease of access is important to their ratings.
Keep your website fresh and relevant with updated content on a daily basis, or as often as is possible for you. Set a schedule for releasing content and stick with it, whether it’s daily, a few times a week, or just once a week. Search engines judge sites with a fresh stream of content that is posted regularly as more valuable than those that only update the content occasionally. Sites that have new content on a regular basis tend to rank higher in the search engine results
Use videos and a video sitemap to increase the SEO of your website. You can make use of videos for general introductions or to create video reviews. Put the video up on your site and surround it with your keywords. When you build your sitemap, submit your URL through Google Webmaster. Now, go ahead and post your video to various outlets. Then, sit back and wait for your customers to come calling.
Think about making a podcast. Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show. Taking advantage of the growing popularity of podcasts is as easy as grabbing a webcam or other video or audio recorder. Be sure to include a description of your podcast so the search engines can index it.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com