It seems practically everyone today has a social media presence. Why not take advantage of that fact and use social media as a marketing platform? Facebook and Twitter both have the ability to connect you with millions of people that could use your product or service. Many businesses are following this trend and you should do it, too. The next few paragraphs will provide you with some tips that will help you to engage the social media sphere in a manner that will benefit your marketing operations.
In order to say relevant, you must remember to stay active when participating in social media. Being social will help you be successful. If you aren’t interacting with people then you won’t get people to know who you are, and what you’re about. However, if you are active and constantly updating and promoting your business through social media, people will always be aware of what you are selling.
Try using Facebook games. You can try to create a game that is related to what you sell or the industry you’re in. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. Hire a professional to develop a game that you can share on Facebook, if it’s within your budget.
Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.
Use the growing database of Yahoo Answers to your advantage. This website gives users the chance to submit questions for other users to answer. Find questions that relate to your products, then write an answer that demonstrates your extensive knowledge. By consistently providing informative answers that help users, you will quickly earn the reputation of an expert.
The typical image on social media expertly captures your attention. Many are photoshopped so they are more intriguing. The more intriguing an image, the more likely it is that someone will click on it. An advertisement to which customers pay attention is one that will be more effective in encouraging them to check out your business.
Social Media Marketing
You won’t have results overnight. It takes time to develop your strategy for social media marketing. You will need to keep working on getting more people to add you on Facebook or follow you on Twitter before you can think about launching any serious social media campaigns. Talk about your social media marketing campaign via your other marketing tools.
When you enter social media marketing, be advised, it can get rough. You sometimes need to have a thick skin. It’s fantastic when people really enjoy dealing with your company, but there are still those negative sides to deal with. Never retreat in such instances, but instead confront problems directly so that problems can be solved and customers can be made happy.
Use many social media sites when marketing. While Facebook is popular and effective, don’t neglect using others like twitter or MySpace. Using many sites will guarantee maximum exposure for your business.
When you’re going to launch a new product or are looking to get feedback on an existing product, try social media to research the market. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. Their feedback will let you look at your business from the outside through their eyes, seeing the things they want and the things they have yet to find. On top of all this, this feedback is of no cost to your business.
The peak in visitors on social media is typically during work hours, Monday to Friday. These tools automatically update any social media sites you have so that they post within the time-frames where viewership is the highest and you can create them whenever you’re free.
Make use of company branding on social media sites. Having an avatar or company logo that is appealing, can draw people towards following you. Use the same color palette on every one of your social media accounts. This can help your followers begin to know and trust your business. Consistency means advantageous branding in identifying yourself and letting you stand out from your competition.
You can enhance the effectiveness of your social media promotions by encouraging your potential buyers to take part in a photo contest involving your company’s brand. Judge the submissions and offer a prize to the person who’s entry is the most creative. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.
One way to offer valuable information in your social media marketing project is to do video interviews with experts in your niche. Post your videos on YouTube and your own web site. When your name becomes attached to leaders in your field in this way, you not only provide interesting videos to your customers but you appear to be an authority in that niche also. This name-recognition will help you greatly in promoting your business.
The preceding paragraphs detailed many different strategies for getting your business into the social media game. Use these tips and your own creativity to add your presence to social media websites. By taking these steps, you will ensure exposure to a vast array of new customers, increasing sales and profits along the way!
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA