Many new site owners are okay with marketing by writing articles and affiliate ads. They use these in the hope that they will get noticed. These methods might work, but only proper SEO can ensure that those sites will earn prime placement on the front page of a search engine. You can make your website more well-known by using these tips.
For SEO purposes, it’s a wise move to use several shorter articles on your site versus a very long article. Long pages will reduce the rank that you have. Also, viewers will not want to waste a lot of time on your page.
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. These meta tags are one of the main spots that the search engine bots use to determine what your site is about. If your website is about eyewear, some good keywords to include might be “glasses,” “eye glasses,” and “glases.”
Get your site linked to by a respected website, like a non-profit or an educational site. Search engines like to see these credible relationships. In order to get reliable websites to feature your website, make sure to always provide accurate information. Focus your content on information that these organizations are craving for.
Don’t use Flash on your website if you want it to be search engine friendly. Flash isn’t read by the spiders and won’t be indexed. To get the ranking you desire, you must have good content on your site.
Use an accurate title tag to make sure that search engines will understand your page content. Avoid using over 60 characters since most search engines cannot read past that. Also, anything after sixty characters is given less consideration.
A site map is an easy way to improve your search engine ranking. A site map is a list of links that can go to any page on your site. Not only can your visitors use a site map for navigation, the search engines will be able to index your site better if you have one.
So consider using an article exchange rather than just a link exchange to increase your rankings. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. It is more effective than a link exchange, and both sites receive new content.
As good as your website may be, it can always be better. Always seek to improve what you have. There is always something that can be improved in order to help keep a customer’s interest and bring new ones in.
Use the local listing options available from Google and Yahoo to improve your sites visibility. Free listings at these sites will generate more traffic and recognition for your site. Only a fool turns down free publicity.
To boost the ranking of your articles, try organizing them around keywords. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately. If your search engine ranking is higher, that means more traffic for your website. The text of your article should feature your keyword several times, and it should also appear in the article’s summary and its title.
Bringing up current events that are related to your product is a great SEO tip. This allows you to bring in people who aren’t necessarily searching for your site. In addition, it will help you create quality content for the others on your site.
When you want to work with SEO, you have to be sure that your content was written for people to read. While you definitely need to keep keywords in the text in order to please search engines, you also need to appeal to real life customers. Your site should be simply read. If it isn’t, you are sure to fail.
To market articles, use on-page SEO. Ranking high with the search engines and making the first page is how your site gets seen instead of overlooked, so be sure you’re employing the right SEO strategies properly.
A single phrase should be the focus of your page. If you try to include too many keywords on a page, it will get confusing. When you focus your efforts on one topic and one keyword, it makes it easier for readers to understand your content, so they are more likely to enjoy it and return for more. Though search results are important, having visitors who return frequently is even more important.
Offer many different articles under one niche. For example, if you own a baseball blog, you can write articles about collectible baseball items, current and past players, and even an article about equipment. By creating a great deal of content, you increase the likelihood that your readers will locate your site.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com