Got A Website? Make Sure Users Can Find It

TIP! Take your keywords and research all the different variations and misspellings of them and include them in the meta-tag section of your webpage. The keywords in your metatags will help search engines match your website with relevant searches.

Many new site owners are okay with marketing by writing articles and affiliate ads. They use these in the hope that they will get noticed. These methods might work, but only proper SEO can ensure that those sites will earn prime placement on the front page of a search engine. You can make your website more well-known by using these tips.

TIP! Keyword density is an important component in search engine optimization. Keywords should total 20% or less of the entire article.

For SEO purposes, it’s a wise move to use several shorter articles on your site versus a very long article. Long pages will reduce the rank that you have. Also, viewers will not want to waste a lot of time on your page.

Search Engine

TIP! To hide something, create a robots. txt file and having it placed in the root directory.

To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. These meta tags are one of the main spots that the search engine bots use to determine what your site is about. If your website is about eyewear, some good keywords to include might be “glasses,” “eye glasses,” and “glases.”

TIP! Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. There is evidence that the more time a person is on a site the higher ranked that site will be.

Get your site linked to by a respected website, like a non-profit or an educational site. Search engines like to see these credible relationships. In order to get reliable websites to feature your website, make sure to always provide accurate information. Focus your content on information that these organizations are craving for.

TIP! Using a product feed will give your business a more visible presence and help draw more potential customers to your website. Feeds can contain information about your business such as prices, descriptions and pictures.

Don’t use Flash on your website if you want it to be search engine friendly. Flash isn’t read by the spiders and won’t be indexed. To get the ranking you desire, you must have good content on your site.

TIP! Any successful SEO process needs to include the creation of a site map. Spiders are much better at crawling a website if a site map is present.

Use an accurate title tag to make sure that search engines will understand your page content. Avoid using over 60 characters since most search engines cannot read past that. Also, anything after sixty characters is given less consideration.

Site Map

TIP! To make certain pages more easier to find for search engines, use keyword in the URL of the page. Misspellings and symbols may make your name unique, but they also hurt your ranking.

A site map is an easy way to improve your search engine ranking. A site map is a list of links that can go to any page on your site. Not only can your visitors use a site map for navigation, the search engines will be able to index your site better if you have one.

TIP! It is important to use captions within your site to improve optimization. If you have lots of photos or newspaper articles that link to your site, you can take advantage of them by using captions that are keyword rich.

So consider using an article exchange rather than just a link exchange to increase your rankings. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. It is more effective than a link exchange, and both sites receive new content.

TIP! You can use Javascript in your pages, but some search engine crawlers do not respond well to it. Be sure that your whole site isn’t done in Java or you may lose out on page rank.

As good as your website may be, it can always be better. Always seek to improve what you have. There is always something that can be improved in order to help keep a customer’s interest and bring new ones in.

TIP! Don’t create a page that only contain links. Blend them into the content.

Use the local listing options available from Google and Yahoo to improve your sites visibility. Free listings at these sites will generate more traffic and recognition for your site. Only a fool turns down free publicity.

TIP! Consider using the services of a company that specializes in search engine optimization. This marketing plan will ensure that your site will be near the top of all relevant search results.

To boost the ranking of your articles, try organizing them around keywords. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately. If your search engine ranking is higher, that means more traffic for your website. The text of your article should feature your keyword several times, and it should also appear in the article’s summary and its title.

TIP! A quick way to give your website a higher search engine ranking is to get a second hand domain name. Search engines give higher rankings automatically to domain names that have been around for more than two years old.

Bringing up current events that are related to your product is a great SEO tip. This allows you to bring in people who aren’t necessarily searching for your site. In addition, it will help you create quality content for the others on your site.

TIP! Phrases are an important part of SEO. When do you only use one word to search? You have to choose those phrases that people use to find the types of products you are offering.

When you want to work with SEO, you have to be sure that your content was written for people to read. While you definitely need to keep keywords in the text in order to please search engines, you also need to appeal to real life customers. Your site should be simply read. If it isn’t, you are sure to fail.

TIP! Google Analytics is a must have tool. This can help you improve your site.

To market articles, use on-page SEO. Ranking high with the search engines and making the first page is how your site gets seen instead of overlooked, so be sure you’re employing the right SEO strategies properly.

TIP! These descriptions will let your web site show up higher in search ratings. Meta tags can be considered search engine call tags, as they often appear in the brief website description beneath the hyperlink of your website.

A single phrase should be the focus of your page. If you try to include too many keywords on a page, it will get confusing. When you focus your efforts on one topic and one keyword, it makes it easier for readers to understand your content, so they are more likely to enjoy it and return for more. Though search results are important, having visitors who return frequently is even more important.

TIP! Use the keyword phrases in your META tags as often as you can. They should be relevant and include all of your key phrases.

Offer many different articles under one niche. For example, if you own a baseball blog, you can write articles about collectible baseball items, current and past players, and even an article about equipment. By creating a great deal of content, you increase the likelihood that your readers will locate your site.

TIP! You need to do your research and read the fine print before outsourcing any of your SEO work to an outside company. There are tons of internet marketing businesses out there who charge high prices for bad work.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com