Although fairly recent, the use of social media technologies as an avenue for marketing a business is proving itself to be a highly effective method for expanding a customer base and developing lucrative relationships. Social media is pretty new, so it’s to your advantage to jump at the chance to achieve prominence in the social media universe. Below are some tips to help you establish a social media presence before many of your competitors use this marketing technique.
If you are a blogger, use the “retweet” button for every blog post. When you place this on the top of your post, it makes it easy for others to share your blog via Twitter. It raises your potential audience dramatically.
It is always best to plan a course of action when delving into the world of social media marketing. Figure out who will manage the pages, what type of layout you want, and how much time you would like to invest into it. Just like any other marketing campaign, have a set timeline to accomplish your goals. To succeed, stick as closely as possible to your plan.
Add in exclusive offers to people who follow you on social media accounts. The key is to offer something exclusive that they won’t find on your main webpage. You can also include a contest for all the fans on your social media site. If this is not up your alley, offer a special deal if they choose to follow you. You can make announcements strictly through a social media page.
Always ensure that you add new content regularly. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. Make an attempt to provide updates several times each week.
Answer as many questions people throw your way as possible. Be sure to check for comments and questions at least once a day. They’re easy to miss, so you have to be vigilant.
You need to respond to customer inquiries as part of any strategy for social media. This will ensure that you don’t ruin your reputation online. Respond to negative comments even if you don’t have time to respond to anything else. Left alone, these posts could end up harming your reputation. Conversely, if you deal with the issue raised in a professional manner, your customers might actually trust you more.
You should always answer each and every comment posted to your Facebook page. You should respond to negative comments also. When people see that they’re thoughts are being heard, they tend to have greater trust in your business. Respond as quick as you can to make people feel important.
Social Media Profiles
Add your website to your existing social media profiles. With the right kind of link buttons, visitors to your website can easily share interesting content with friends and family on social media profiles. To facilitate quick and easy sharing, include sharing buttons on each page of your website, at the end of each blog post and in the form of RSS feeds.
Social media marketing can be as useful as other forms of marketing, but people don’t seem to see it’s full potential yet. Don’t be beaten by your competition. Start using some of the tips presented above to help you unleash the full potential of the social media arena to market your products and services.