It seems practically everyone today has a social media presence. Why not take advantage of that fact and use social media as a marketing platform? Hundreds of thousands of people are creating new profiles on sites like Facebook, Twitter and LinkedIn. Many companies are opting to do the same and you should consider doing so as well. With the tips in this article you can learn to do what it takes to succeed when it comes to social media marketing.
When you start up a social media profile, let your existing customers know that you have done this. When they sign up to follow your page, social sites will inform their other connections. This form of advertising is free and accessible to a broad range of people. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Give the social networking followers special and exclusive offers. Add in something that no one else is offering to get people to want to like your page. Try doing a contest on your social media page. You could also try offering an exclusive offer or item for your fans instead. This is also a great place for you to post important announcements.
Avoid making every one of your posts a product push if you want to attract new followers. Include testimonials, relevant articles and links to content your followers will find useful. Spark conversation with questions, run contests and giveaways and post photos. Get your followers involved. Help them interact with your products instead of being passive viewers of a commercial. If you can help your customers to associate the brand with their own personal identity, you’re set.
Try to interact with customers as frequently as you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Combine your social media marketing campaign with an email campaign. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
Put your blogs on your personal LinkedIn page with the application for blog feeding. An article can be posted and will immediately update on your LinkedIn page. This will allow you to save time and get you tons of exposure by tapping into your LinkedIn acquaintances and the blogging community.
It is important that you listen to what your audience has to say. In the business world, it’s important to remember that for every one customer who feels a certain way, there are 5 more who feel the same, but they just haven’t spoken up. It is important to let them know you are listening.
Give away freebies. Offering a freebie will increase your exposure, as people are happy to send their friends to a page to get something for free. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
You can effectively create publicity by hosting a contest on Facebook, Twitter or an other social media site. Choose some prizes that will be of interest to your audience to encourage people to enter the contest. Once customers become interested in your contest, they’ll share its existence with their friends and you will get lots of people involved. That’s how social media works. Be sure to create contests that are enjoyable and unique, as well as promote the products that you want to sell. Ask people to design a logo, or take pictures of your products.
This article will give you many ways to take advantage of social media marketing. Implement the tips you have read in this article, and use your imagination as you create your social media marketing presence. The time that you put into this marketing will give you exposure to a vast audience of potential customers, which will increase your sales!