Popular social networking sites like Twitter, Google Plus, and Facebook are only a few key players in what many people are calling the most powerful medium in the business world. Those big sites are obviously popular, but you’re missing a lot of money-making, business-growing potential by only focusing your efforts on such a narrow scope. These tips will help you develop, as well as maintain a strategy that will work.
If using social media, let all current customers know. When they sign up to follow your page, social sites will inform their other connections. This facet represents free advertising, which should never get underestimated or ignored. It’s also great in that advertising through your consumer base is basically a quality referral.
It’s important to respond to customer comments, complaints and reviews on social media sites as soon as possible. Keep your responses brief, professional and helpful, but respond as soon as you can so you’ll get a good reputation. This very thing can distinguish whether or not your social media marketing is successful. You will want to pay special attention to negative postings from readers and respond to them right away. If you don’t, negative posts will take on a life of their own. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.
Keeping finding new ways to get in touch with your customers. If appropriate, comment on their blogs or Facebook statuses. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
If you have a blog that you update regularly, you can actually set it up so that your posts are automatically tweeted on Twitter. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. The more content you post on Twitter, the better off you’re going to be. You need to post a lot if you want to make an impact. Keep posts short so that you can make several posts about one event.
You should be flexible about how often you update your page. Most customers will expect to see a high number of updates when you offer new services and products. Customers don’t want you to bother them repeatedly if you have don’t have anything important to share about your product or service, though.
Make sure you track your progress. You will want to keep track of how much traffic you are getting to your website and how many unique visitors each day and month. Try matching up your different marketing strategies with the amount of new customers it brings in to help you come up with even better solutions in the future. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
Updating your social media websites whenever you post new blog content will help alert customers to visit your site. By back-linking to your blog, you will be able to tell your social media followers that you have new content available.
Promote product giveaways using your social media presence. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.
Have you consumers fill up surveys about their habits when it comes to social networking. If a large base of your followers utilize social media sites, than it is a wise idea to create your own social media site designed specifically for your brand. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet.
Social Media Marketing
While even more of your competitors are using social media marketing, it is even more important to start using it yourself. Without a sharply honed social media marketing strategy, a business can quickly lose sales and slip behind its closest competitors. Professionals of all kinds can use the tips laid out here to better understand and apply basic tenets of marketing with social media.