Social media marketing can be one of the best ways to find new customers and build relationships. Since social media is quite new, you have a great chance for making your name be recognized, but you have to act now. This article contains some tips about how you can utilize social media to your advantage before your competitors.
If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. Adding the new content on a regular schedule will allow your readers to know when to check back. This is illustrated by the subscriptions that are made to newspapers and magazines. Being consistent is the best thing you can do to get visitors to return to your page.
Your social media friends can get deals others cannot. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. For instance, running a prize drawing for your followers will always generate positive responses. Or you can add in a special discount for followers for a limited time. This is also a great place for you to post important announcements.
The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. People that use Facebook heavily, can browse the site and make purchases without ever logging off of Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
Consider writing as a guest on another blog or having someone come on to write for yours. Both tactics will increase your traffic. When you use guest blogging as a technique, make sure you also link back also to your site. You should allow all guest bloggers to post their own links on your blog as well. When this happens, both the primary blogger’s site and your site will get more traffic.
Patience is necessary when creating a network through social media. You may not get thousands of followers in one night. It can happen and has happened, but the chances are slim that your site will go viral right when you set it up. Your followers will increase as time goes on.
Try combining social media marketing with email marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
Use Twitter tools like Twellow and Tweepi. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
When considering a social media marketing campaign, always strategically place ads in a highly viewed location on the page. If you don’t assure your ad is placed in a proper location, it may not be seen, and you will be wasting time and money.
Make sure you respond to all the comments that pop up on your Facebook page. This should be true even for negative comments. If people think that your company cares about what they say, they will be more inclined to trust your brand and products. You never want your customers to feel as if they’re being ignored, so it’s important that you respond to people promptly.
Consider a giveaway for your profile on the social media sites. Giving away free products is a great way to get followers to your profile. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie.
Offering discounts and coupons are an excellent way you can get more people to get a larger following on your social media page. When your customers get exclusive deals, it makes them feel special, which makes them more likely to buy from you.
Social media marketing is somewhat similar to traditional marketing, but this isn’t necessarily a good thing, as many marketers are relying on these similarities and not exploiting the differences to their advantage. Instead of losing ground to your competitors, use this advice to help you drive sales with social media.