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Facebook Online Marketing 101

Are you prepared to do better than your competition? Have they got Facebook pages and campaigns, and you want some too? Would you like to be more successful than they are? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully Internet marketing your brand on Facebook.

TIP! Create a Facebook ad. Posting on your page only goes so far.

Try a giveaway as a way to boost your Facebook seo. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.

Think about making a group rather than a page. A Facebook group allows users to have their own community. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

TIP! When you are using Facebook for marketing, you must make your page stand out from among the crowd. Add colors, logos, photos and interesting apps.

Promote a contest using Facebook Offers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If your offer is really good, you can consider opening it up to non-fans.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

TIP! Answer all questions and reply to all comments. Thank them for contacting you, and try to give helpful answers to their questions.

Choose updates carefully. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Your updates should be educational, helpful or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Immediately answer any questions and comments that your followers post on your Facebook wall. If people take time to make contact, you should dedicate some of your time to respond. It’s like a phone call: you would never leave it at a message left on your machine, would you?

TIP! You must not forget your current customer base. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have.

Do not share things that are not relevant to your business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Create a personal Facebook page on which to post other information.

Run contests to get likes on your page. Offer discounts or freebies once you get a sufficient amount of likes. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.

TIP! Consider buying advertisements on Facebook. You ad can be customized to be shown only to certain ages or genders.

Encourage your followers to share the content they like on your Facebook page with family and friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.

Hold contests to get your followers excited and talking about your brand. Ask followers to submit photos showing them using your product in return for an entry. After the contest, someone can win a prize.

TIP! Offer something that is unique when someone “Likes” your Facebook page. A page with many likes will get more attention.

Respond to any negative feedback you receive. People may get the idea you are only responsive to those who like you if you ignore it. Criticism is a great opportunity to show your professional business sense and your ability to work with customers until they are satisfied.

Learn all about how to use Facebook. The more knowledgeable you are, the easier you will find it to use different features. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. This knowledge will surely pay off.

TIP! All posts must have great value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product.

With all of this expert knowledge available to you, there is no reason you can’t show the competition up when it comes to online Marketing on Facebook. Now you can show them how to be successful. Consider the tips presented here, and take this opportunity to reach out and create your base of customers.

For more information you may contact the author Burt Steingraeber via this website or www.Wisconsinquickbooks.com at (414) 350-0024