The term “search engine optimization” refers to deliberately crafting parts of your website to improve its search engine performance. This is also a profitable business area. There are those who would say that SEO is best left to the professionals. Disregard those who attempt to dissuade you.
Use many types of keywords and even common misspellings. Search engines will “read” these metatags and help you appear in a wider variety of searches. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.
Pick a domain name that is full of your chosen keywords. Having a keyword in your address makes it easier for people to find when searching the internet for that keyword. Not everyone will arrive at your site through ads, many will come from product searches.
Consider the anchor text, the actual text of your links, carefully when making internal links on your site. Do not just put “click here” because this will not do anything for SEO. Using the right keywords as anchor text will allow you to be noticed by those crawling spiders.
Try using product feeds to get more customers coming into your website. The feeds will actually list different details about services and products, like images, as well as prices and descriptions. Your feed should be submitted to important sites like major search engines or comparison sites. Customers can also subscribe to your feed with a feed reader.
Look for a quality education site or non-profit organization, and ask if they will link with your content. This will allow you to establish a trustworthy name. Provide high-quality information that will entice reliable websites to want to feature your site. Content that is deemed useful by these organizations will ultimately become featured.
Instead of using a link exchange, try using article exchanges to give a boost to your rankings. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. It does more for you than link exchanges, and it generates new content for both sites.
Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. Keep the tag short. You should be able to describe your site in 30 words or less. You should not exceed 100 KB on this page.
Your website should be easy to read. You can increase your search engine ranking by concentrating on keeping your site uncluttered and functional. You can also increase your rankings by adding functions for accessibility such as a tool to increase font size. You should find a balance to appeal to readers and to search engines.
Though it may be a no-brainer, ensure your site is registered with the big search engines. A lot of people think this is something that happens automatically for them. Make sure to check back occasionally and see that it is being found. If you are not on page one, you are at least there, which offers you room for improvement.
Site maps and videos are great opportunities to enhance a site’s SEO. Make use of videos as a way to introduce your staff and perform product demonstrations. Put videos on your site and make sure that you label them with quality keywords. Use webmaster tools so you can submit the site URL to a central account. Finally, add the video to all the major streaming sites for additional viewers to find. Then, you can just wait for customers to get into touch with you.
You can make your site more visible to search engines by getting local listings on Google and Yahoo. You get more visibility and visitors with this service. Any opportunity you get for publicity, especially if it is free, should not be turned away.
You won’t find many image links in properly optimized websites. Image links only give the search engines the hyperlink address.
You can help to maximize your SEO by linking to valid, useful information outside of your site. This signals that your site is a credible source of information. Search engines give more weight to off-site links that are relevant, than to internal links connecting various pages of your website. To maximize your rank, be sure to look for options that allow you to direct a hyperlink back to your own website.
Though SEO does have layers of complexity that are best reserved for professionals, there is no reason to believe that beginners cannot also use this tool to their advantage. With the insights you have learned, jump right in to the task of SEO with effective and obtainable results. You may be closer to a high-traffic, profitable site than you think.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com