SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. It is a massive business and a powerful process. There are a lot of people that will try to convince you that search engine optimization techniques are too difficult for typical webmasters to use. See for yourself!
To help you to rank highly on search engines you’ll need to take advantage of the meta tags for “Title”, “Description”, and “Keywords”. The content of your meta tags is what helps the search engine categorize your website and determine how to describe your link to searchers. Make sure you use the plurals and the misspellings of you niche’s keywords.
If you are using SEO optimization for a page on your site, you need to control your keyword density. Avoid this by keeping keywords under 20% of your page total.
Mostly, your site is supposed to entertain visitors and keep them clicking about. You want people to return to your site and stick around once there. SEO is also what will help your search engine rankings.
To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. The feeds can give info to your clientele, including descriptions of products, prices, and even images. Big search engines and comparison shopping sites are good places to put your feeds. Customers can also subscribe to your feed with a feed reader.
Look to your content if you would like to bring more traffic to your site. Visitors won’t remain at your page unless they are getting what they want and need from it. Therefore, content is king.
Descriptive introductions help search engine spiders better catalog your site. When making title tags, keep the character count under 60. Most search engines don’t display anything past that number. This also holds true for keywords appearing at the end of longer tags.
Site maps make the website easier to navigate and increases the traffic to your different pages. A site map helps make your website easier to navigate. This will increase your visibility through SEO and increase traffic directed to your site.
Instead of exchanging links, try using article exchanges for boosting your rankings in the search engines. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This strategy will help to keep your site more efficient.
Site maps are perfect for facilitating page indexing by search engines. Navigation bars can make your site easier to use. Regardless of how large or small your website is, a site map will increase your ranking in search engines.
Think about using relevant keywords. Find out which keywords you need to focus on when building your website and titles. Knowing how people search for your business will help you find appropriate keywords. You should highlight these keywords so you can become higher in rankings.
Use online ads through sites such as AdWords or AdBrite. You may not see a large increase when you do it on your own. These online advertisers can help increase hits. Using Google’s product can bring in massive numbers.
Good websites are easy to build, but no one gets it perfect. Understand this, and you will want to improve your site daily. Don’t stop trying to get more visitors.
You rarely get image links with sites that are optimized for various search engines. Image links only provide the linked file URL for search engine bots to index.
Make sure all image tags have “alt” tags for better SEO. Use these tags to replace pictures if a site visitor disables his or her image display. These tags are just another smart way that you can incorporate keywords, and improve your site ranking in searches.
Refrain from creating a page that has nothing on it except links. You should do all you can to make your links an integral part of your website’s content. Keep in mind that links do not help you in search engine optimization and that too many can overwhelm people looking at your site. Use content that is relevant to your site and only use links that are relevant to that content. This will show search engines that your pages are credible.
Press releases, blogs, and article writing are creative options to get desirable inbound links cast in your direction. Good outbound links play a key role in determining your search engine ranking.
Search Engine Optimization
Be on top of your site’s search standings, when you are dealing with search engine optimization. By monitoring your progression, you will understand if search engine optimization techniques are producing results or if there is something you need to change. Alexa and Google’s toolbar both provide you with easy ways to check the rankings of your web pages.
Though it can be very complex, the basics of SEO are accessible to the beginner. You can do your own SEO, and do it quite effectively, by learning easy, proven techniques like the ones presented above. It may be even easier than you imagined!
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com