It’s likely that your customers are already on social networks, are you? This alone should inspire you to investigate using social media as a marketing tool. Determine which sites your customers belong to, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.
Ensure you maintain a current blog that is full of relevant information. Blogs are a great place to post information on promotions or sales. Important news such as a change in hours, a new location or a special closing should be posted. – add them to your site too.
Always give users a way to follow you and your business on popular social media websites. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!
Include content that is specifically targeted to your current followers and existing customers. One example can be to let people know when you’ve reached one of your goals. Publicly thank people for their interest, comments and other interactions and discuss the positive aspects of social media. The popularity of this type of information may astound you.
Facebook is a great way to not only advertise but share the information that you have. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. These interactions can help tremendously towards increasing your visibility.
You can have posts to your blog show up on LinkedIn by using the application for blog feed. After your article is posted, it shows as updated on LinkedIn. In addition to saving you time, this will also get you known to both LinkedIn and blogging friends.
You might have noticed that many Facebook ads contain attention-getting images, which are often created by editing photographs. They do the job of attracting potential customers in a very clever way. Once readers are drawn in, they will be more likely to visit your site and do business with you.
Use social networks to get people to come to your stores. Keep followers informed about both your online and your live endeavors from special sales to new store locations. Let them print your coupons and allow them access to your limited offers that are only reserved for your Facebook friends. People must be convinced that subscribing to you on Facebook gives them something of interest.
Your company’s social media profile can be used as a way to distribute freebies, discounts and other promotions. There’s nothing like free products to get people coming to your business’s social media pages in droves. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.
A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. When your customers get exclusive deals, it makes them feel special, which makes them more likely to buy from you.
Understand that social networking shouldn’t be just used for posting ads about your products. Social media marketing allows you to get a better grasp about the types of customers visiting your business. Social media also makes it possible for your customers to engage directly with you. You can also distribute product information this way, but social media should primarily serve as customer relations.
Use many social media sites when marketing. Although Facebook is probably the best tool, you shouldn’t forget to use other forms of social media, such as Twitter and even Myspace. Using many sites will guarantee maximum exposure for your business.
Be sure your website is connected to each social media profile you establish. This is easy to do by including “share” buttons on your website that will allow your main website visitors to share your content on their social media profiles. Always put these share buttons on all of your pages, your visitors can share your content easier.
As you can tell, use of social networking sites is smart and effective for your business marketing. It allows you to communicate with your customers, attract new customers and get the word out about your business. Give social media marketing a try and see what it can do for you.