You want more visitors to your site, right? You need to get your site to start appearing in search engine results. This piece is intended to offer useful ideas on the subject of search engine optimization.
If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders help people to find your website during searches, so it is important that they can understand your site. If you create a web site map that shows each of your site’s pages along with a link, the web crawler can follow the links to gain an understanding of your site’s layout and page hierarchy.
Avoid Flash on your site. Flash has long loading times and is not able to be read by the search engine crawlers, so any text in your Flash files is not going to be indexed. You must make your content both crawlable and visible in order for it to be indexed and optimized by the search engine spiders.
Site maps can be the lynch pin in driving your rankings with the search engines. Spiders can more easily access all of your site through a site map. A large site might require more than one site map. It is important to keep the amount of links per map to under 100.
Improve the content on your site at all times. Drawing traffic is one thing, but keeping it there and keeping visitors coming back requires great content.
One way to increase your page’s search rank and attract more visitors is to include a site map. Every separate webpage on your site appears as a link on such a map. Visitors will utilize the links you have created and this will effectively increase traffic to your site.
To increase your search engine ranking, include written transcripts of any audio and video content on your site. Providing a transcript not only helps viewers that don’t have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.
While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. This tag should not be more than 30 words. Watch the page size and don’t go over 100 KB.
Websites which are properly executed for strong SEO results usually will not employ image links. These image links only have linked URL files for the search engines to use for indexing.
Using relevant links to trusted reference sites will also improve your search engine ranking. Quality and reputation are very important aspects of linking. Search engines like their top sites to have a nice mix of internal and off-site links, typically weighing those off-site links even more than the internal ones. To maximize the ranking impact, find linking options that will also link to your website.
Take the time to ensure that the beginning of each page text can double as a META description. Some search engines will use this text, rather than your actual tag, as your website’s description in the search results. If you don’t use good content in these places, your SEO efforts can suffer.
It’s smarter to use the pluralize your keywords in order to get many more hits on search engines. A number of search engines use an indexing method known as keyword stemming. If you use a word such as bank, the search engine might not find the words banking or banker! Use the keyword stemming technique by choosing longer form keywords; for example, using “accounting” can also grab readers who were searching for “accountant.”
It should go without saying that original content beats out copied content in the SEO wars. You need to work to provide your customers new and different information, compared to the other websites that they look at. High-quality, unique content not only draws more traffic to your website, it is also more likely to turn a first-time visitor into a repeat visitor.
You should make sure that you are not on a proxy that is shared with a banned site, if you are using a shared server. If you do share your proxy with a site that is banned for spamming or other fraudulent activities, your rankings could be lowered, thereby decreasing the traffic to your site.
When you create your own search engine, you control how specific or general its results are. Your search engine should show the results that are most relevant to what the user puts in.
When you purchase a domain, see if the host is going to move your old page to the new domain. This will let users find your new site from old bookmarks. This will help increase the amount of visitors that you have.
Be certain that headers sent by your server are correct. Lots of no-cost tools exist on the Internet that help analyze key information, so be certain to make use of them. The 2 statuses that you want are “301 moved permanently” and “200 OK”
As you can see, SEO is effective at getting visibility for your site. When your page can be found via searches, your traffic numbers will rise. Use what you’ve just learned to make this happen.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com