At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Regularly create new blog posts. Adding the new content on a regular schedule will allow your readers to know when to check back. This is very much like how consumers treat traditional content providers like newspapers and magazines. Be consistent to keep people coming back.
Maintain a current and relevant blog. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. Share all news you have and update your blog on a regular basis.
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. This will help you garner more traffic to your own site. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. When you have guest bloggers, provide them the same courtesy. This way, both you and the other blogger will build a larger audience by sharing your readers with each other.
Make sure to regularly post comments and answers to questions on your sites. Try to check your page at least twice-daily so that responses are left for too long. There is an option to receive a text or e-mail when you get a comment or message. Remember that what you write as a response to a comment will be public for everyone to see.
To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. These people will be alerted that someone tweeted and mentioned them, and they will be way more likely to retweet you!
When posting something on Twitter, add a tag. Tags go after the # symbol and allow your feed entries to appear for users that have joined certain groups. Be smart with your tags and tag groups that are likely to be interested in your product or service.
One of the fundamental rules of social media marketing is that you need to engage with your customers. When a customer makes a suggestion, you can safely assume that others share their opinion. Let customers know that you care about what they think.
Giving away freebies via your social profile is a great way to entice new followers. By hosting a giveaway you will gain many new followers. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
Have you consumers fill up surveys about their habits when it comes to social networking. If the results show that people are spending several hours a day using social media, you definitely need to have a visible presence for your company. If your audience isn’t really interested in social media sites, you may want to turn your attention to another form of marketing.
Host contests or giveaways on your page in Facebook that individuals could participate in, both in person or online. One easy way to incorporate a giveaway into your Facebook page is to use your company’s goods or services. This gives back to your followers, while marketing your company at the same time.
People love to be able to comment on your blog! This becomes really critical if you have no direct contact methods they can use like a personal email address. Remember that after you enable post commenting on your blog, you need to keep a close eye on the comments that get made. Remove spam comments and offensive statements that preclude a friendly exchange.
Social Media Marketing
Social media marketing is a modern, friendly, new marketing method that can benefit any kind of business. This approach grants your business an audience of millions; it also offers an opportunity to strengthen your brand image. The above article has given you some valuable advice to help you develop a successful and lucrative social media marketing plan.