You probably associate general social media sites with entertainment, but they can actually be a tool for marketing products or services across the world wide web. That being said, it’s important to differentiate the business and pleasure of the tools presented; doing your best not to waste precious time. By using the advice in this article, you will find out how to harness the power of social media, and how to use it effectively.
Twitter can be a great way to promote your business. When used correctly, Twitter is a great way to engage hundreds, or even thousands, of potential customers into reading your news updates and press releases. Use every available opportunity to explore the ins and outs of managing a Twitter account, such as hash tags, following other users, and keyword usage.
Social Media Accounts
You need a marketing plan before you open any social media accounts. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. Give yourself a timeline as you would with any other campaign. Although you may deviate from your original strategy, it is always best to have a plan.
You should put your email and social media marketing together. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. In addition, post a link on the registration page to get people to sign up for your newsletter.
In order to keep your company name in front of your Twitter followers, you need to tweet regularly. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. By keeping your posts short, you will be able to get a few updates out of one event.
Remember that there is going to be negative feedback for you when you market on social media as well. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. Don’t ignore unhappy customers. Address their concerns and criticism.
If your company already has a blog, incorporate it into your social media marketing campaign by announcing your blog updates on your other sites. This can help alert your followers to new and relevant information on your site, making it more likely that they will stop by to check it out.
Social Media Profiles
Consider posting contests for freebies in your various social media profiles. Few people can resist the appeal of a freebie, which makes this approach very effective. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
A brand related photo contest can be an effective strategy to increase excitement about your product among your followers. Have users submit an interesting photo that includes your product and offer a prize for the best one submitted. Your business will gain increased exposure to new markets as the users share their photos with their social media followers.
Organize contests on Facebook and other sites. Most consumers jump at the chance to win prizes or special offers. Contests can help you use this feeling in your brand, along with helping entice people to visit your page. Contests will also give people something to be excited about and to talk about with their neighbors.
You should avoid posting more than three updates a day. Your followers will eventually get annoyed if you flood their feeds with updates. Only post the most important bits of information that your customers will want to know. After three postings in a day then stop and wait till the next morning.
If you use Facebook as a marketing tool for your business, make sure that the things you share are relevant and interesting. If you have nothing interesting to say, do not post anything. Post links, images and reviews that are related to your product, or that might appeal to your target market. However, it should be of interest to others. Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
You should update entries now and then on your web site so that you always have up new information. Establish and maintain a posting schedule. People will be coming back to check out the new content you have. Turn on a reminder for yourself so that you are sure to update as often as you can.
To boost the reach of your marketing, connect your social media sites with your LinkedIn profile. The easiest way to accomplish this is by adding a button to share your content on LinkedIn to your blog. Your visitors can then share your site with others on LinkedIn, helping you raise your visibility. With over 100 million users on sites like LinkedIn alone, the possibilities are endless.
Social Media Sites
Social media sites have the option of offering tremendous benefits. Many people register on social media sites every day, and if you market your site with them, you will reach a wider audience. You should have a better idea of how social networks can benefit your business. Take a look at some social media sites and begin your new marketing campaign.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA