The latest wrinkle in marketing, which has grown exponentially in recent years, is using social sites like Facebook, Twitter and Google Plus to promote a business. Those big sites are obviously popular, but you’re missing a lot of money-making, business-growing potential by only focusing your efforts on such a narrow scope. Read this article to learn more about the basics of social media marketing.
Whatever you are posting, whether it’s a tweet, a Facebook update or a blog post, make sure that it’s interesting. Whenever your titles draw in people, you stand a better chance of convincing people to go the places you want.
Near the top of your blog, add a Facebook “like” box. This box lets people LIKE you on Facebook. When this is visible on your blog, visitors can “like” you without leaving that page. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
If your marketing strategy includes social media, make sure you’re answering people when they’re leaving comments or asking questions. Be sure to check for comments and questions at least once a day. They’re easy to miss, so you have to be vigilant.
You should find different ways to interact with customers on a personal, as well as professional, level. For example, respond to other users’ notes, statuses, images and updates. Just don’t interfere with personal discussions. If someone is discussing an issue that is related to your business, then you can contact them.
Browse over Facebook’s games. Try to come up with an idea for creating a game that is associated with your business, product, or service. Exciting games that catch the attention of the viral news media can garner a lot of attention for your business. If you are able to pay the price, you can hire a professional to design a game about your niche. Then you can share your game on Facebook.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.
You need to keep close tabs on all online content that is being posted about your business. Given that social media can be viral in nature, unfortunate information can travel fast. While this can give you a little more publicity, it may end up being negative publicity.
A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. Your contest is likely to spread like wildfire thanks to the simple sharing methods the top social media websites provide. The rewards you use should be creative, and a fun way to promote your business. For example, if you are about to launch a new product, run a contest for designing its logo.
It is important to never rely on a single channel when it comes to social media marketing. You will gain more customers if you do so. It can help if you use a plethora of different tools.
Hold a photo contest to get your customers’ interest in your social media site. Tell users that you will offer a prize for the most creative photo with your brand included. Inevitably, entrants will also share their photos on their networking pages, increasing the visibility of your brand twofold.
Pick one of the automated Twitter management services. Some of the benefits offered by these services are automatically following back those who wish to follow you, and cutting loose those who are steadily inactive. Any of these programs makes it easier to build and monitor lists of targeted users.
Facebook contests can be quite popular. Consumers love contests, and like to have such opportunities. Contests are opportunities to get prospective clientele excited about your brand by transferring their enthusiasm for freebies. Sales will also be encouraged as your products are highlighted in an informal way.
You want to make subscribing to your blog as simple as possible. Keep your subscribe button in a visible spot on your site. Instead, it needs to be easy to find. Now, of course, you don’t want it to be an eye sore. Don’t stick it in the middle and make it huge. But don’t hide it away.
Visit blogs in your niche or market regularly and post often. Social media is all about interacting, staying in the public eye and being social. One simple method of publicizing yourself is to interact with people blogging in your industry. This can quickly turn into a great networking opportunity.
Social Media Marketing
Many businesses use social media marketing and you should think about launching your own campaign if you do not want to be left behind. Failure to add a SMM component to your marketing plan can cause loss of sales and competitive edge. Marketers and other professionals can use the advice from this article to understand and apply the basic principles of social media marketing.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA