If you have a business, your customers are usually on a social media site. That means your business needs to be there too. You can potentially increase your number of customers by targeting your marketing efforts on some of the better-known social network sites.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. If you have any important news -new locations, change of hours, special closing, etc. You’re going to want to post this material to your blog too.
To draw certain demographics of individuals towards your business website, consider including YouTube in your social media campaign. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. The more visitors who come to your site with knowledge of your products will help increase sales.
Make your site more social media-friendly with comments, ratings and favorite lists. These functions allow customers to personalize their visit to your site.
Via Social Media
Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.
In your content, talk about what your have accomplished in social networks. You can simply write an article after you get up to one thousand Twitter followers. Thank your fans for showing an interest in your social media site. Such articles are apt to be shared often.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. These people will get a notification and will probably re-tweet your post or answer to what you said.
You can have your LinkedIn page linked to your blog posts via a blog feed application. Every time you post an article, it will be shared on LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Study the ads on the social media websites and you will find many images that are eye catching and interesting. The use of this sort of image catches the reader’s attention and makes people curious about your ad. Once they are drawn to your ad, they are more likely to go to your business and spend money.
Keep an eye on your competitors’ activities. Find their social networking sites and see what they are doing. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.
Social Media Marketing
Review everything you put up a couple of times before you actually add it to your social media marketing. Everyone makes mistakes but social media marketing makes it easy for them to spread far and wide. While this may generate a lot of publicity for your business, oftentimes, it is not the publicity that you are seeking.
Host an online Q and A session to create interest in your company’s products and services. This is also a prime opportunity to educate prospective clientele about what you have available. Since it’s interactive, it adds personality and depth to your business.
One of the best ways to bring positive attention to your business is by holding a contest that offers appealing rewards through the various social media websites. Facebook and Twitter are two great websites that you can utilize for this purpose. Social media is by definition connected, so news of a great contest will spread like wildfire. Make the contest fun, creative, and related to your products and services. A contest example may be designing a logo to use for a future product.
There are many free or low-cost analytical services that can offer useful insight into managing your company’s Twitter account. They offer a number of services. One typical service is automatic follow-back of people who choose to follow you. Another is automatic unfollow of users you have chosen to follow who do not return the compliment in a timely manner. These add-ons can assist you in managing large follower lists and suggest people who might be receptive to your message.
Take note of the time slot when re-tweets and responses to your tweets occur most frequently on Twitter. Use what you’ve learned to send your messages at the perfect time. If you use the services of automated messaging services, set it up so that your accounts sends out tweets at those times your followers will most likely already be on their accounts.
Make your blog posts stand out by putting in a design or picture of some sort. People lose interest if there’s nothing holding their attention visually. Add graphics, videos and logos so people can enjoy looking at your blog. Plan your layout and achieve a good balance between text and visuals.
It should now be obvious, social media is an essential marketing tool for any business. You can retain your current customer base, expose yourself to a global audience and improve your reputation. Dive in and see what happens!
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA