One of the best ways that companies can market their business and products is through social media marketing. It is also new and relatively unexplored territory. Any business can harness social media as a powerful medium to advertise itself effectively, at little financial cost. This article is your ticket onto the social media gravy train.
Make creative and interesting titles. When titles and headlines hook readers, you are going to notice people go where you ask them.
Include a re-tweet option on every post to your blog. By doing this, you’re enabling people to share your material with their friends. It’s actually taking a lot of marketing work away from you! This can greatly increase your exposure.
Make sure you invite as many people as possible to come join your social networking pages. They don’t even have to be potential customers to help you attract potential customers. The first step you want to take is actual network building. Go for the gusto!
Use incentives to encourage people to follow you through social media. Add in something that no one else is offering to get people to want to like your page. You can put up a contest for social media friends. Maybe contests aren’t your thing. If that’s the case, think about giving your followers a useful item, instead. You can also limit your announcements to your social networks.
Make your site more social media-friendly with comments, ratings and favorite lists. Giving your visitors these tools enables them to participate in the process.
Try interacting with your customers as much as possible. Comment on their blogs, send messages, and communicate via forums. Do anything you can as long as it is appropriate. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
Post new messages on Twitter often so your updates are not buried by the feeds of your followers. Also, make sure that you focus on volume when you are dealing with Twitter. With the short posts on Twitter, you can definitely get multiple tweets from a single event.
Like all social media content, videos should always have descriptive and interesting titles. Put keywords related to your product in the title. The more helpful your videos are, the more views they will receive and the more they will appear as results for keyword searches.
A great idea is to have your blog show up on your LinkedIn profile page with a blog feed application. Every single time you post it will show up in LinkedIn. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Social media is a great way to draw in new customers. Fill them in on new locations, products, or services. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. You want people to be interested in adding your Facebook profile.
Social Media Profiles
Consider posting contests for freebies in your various social media profiles. Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. There are many social media profiles that lists freebies. Once you have located several sites, post a back-link to your freebie page.
Don’t stick with only one social media website. Most of them are free, so it’s easy to use quite a few of them. While Facebook may be the most popular and effective tool, do not underestimate the marketing capacity of lesser sites like Myspace and twitter. The more exposure you have, the better a chance you have at succeeding.
Running contests on Facebook and Twitter can really bring in visitors if the rewards are worth customers’ while. Such announcements are often spread very quickly on such media outlets. Contests and promotions should be engaging, unique, and generous with rewards. A good example of such a contest is a logo design contest for a product that is about to launch.
Many companies are utilizing social media marketing, because it provides excellent results for very little money. Using the information and ideas from this article will help you to carry your business forward and strengthen its online presence.