You may already know this, but when you start a business on any medium, you have to have a solid business plan if you are to be successful. No modern business plan is complete without some sort of social media marketing strategy that makes use of the newest techniques and puts a new spin on old ones.
Look closely at any social marketing companies you may want to hire to expand your presence. Many of these companies run fraudulent operations to scam inexperienced Internet marketing business owners. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. They can show you impressive viewership counts for your advertising, when in fact you’ve sunk serious money into having your ad watched repeatedly by a software program.
Use your social media marketing to create more user-friendly storefronts. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. Using this method you can allow them to stay on Facebook, which many of them would prefer.
Interact with the customers as long as you can. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. However, don’t jump into someone else’s personal conversation. You should only enter into communication if they’re directly discussing a topic relative to the services or products you offer.
Keep people abreast of how your company is doing when you use social media. You could write an article when you reach a thousand followers on Twitter for instance. Thank your followers for taking an interest in your company and make sure they know how much they are appreciated. This kind of article is going to get spread around fast.
Facebook makes it very easy for your followers to share your content. For example, if someone leaves a comment on your site saying he really likes Acme brand red widgets, the commenter’s friends will all see that information. This means that any time your customers interact with your business, you are getting free advertising, so you want to encourage it.
To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. Users are notified of your post; many will re-tweet the message and respond soon thereafter.
In order to keep your company name in front of your Twitter followers, you need to tweet regularly. With Twitter it is very much about volume and quality. You need to post often. Rather than one long tweet, post several shorter ones.
Your social media campaign will not succeed without adequate knowledge of your target market. You need to find out what these people are using social networks for, how much time they are spending on this type of website and what kind of content they would like to see.
Your audience will want to know you are interested in what they are saying. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Also, it shows that you are taking their opinions into consideration.
A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.
You should always follow your followers on your Twitter page. This is common courtesy and most people expect it. It shows that you respect your customers as well as letting them know you don’t feel more important than them. Acknowledge new followers with a tweet and a follow back; you are more likely to retain them this way.
Your business should have its own Twitter and Facebook accounts. When you do this you claim your business name and make sure that no one else is going to use it in the future. By creating an account, you will secure your name until you are ready to start using social media.
The above tips aren’t just for beginners. They can serve as a useful guide for social media marketers of any skill level who are launching a new product or service using social media. Do not be intimidated; there are so many resources available to help you along the way!