Think about adding social networking to your marketing strategy, if you find that your statistics for the month are disappointing. Sometimes, all you need is something different. Social media is at your fingertips, it is inexpensive, and helps you reach a larger audience. Several simplistic steps are outlined in this article that you can take as you begin with social media marketing.
Let your existing clients know if you start to use social media marketing. If they choose to join your page, many social networks can let your connections know that they’re following you. This facet represents free advertising, which should never get underestimated or ignored. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. This is an easy way for visitors to share your site. A widget on your site lets your readers re-tweet your content and vote on it’s quality. You won’t need to rely on anonymous reviews on non-connected websites.
If you wish to have a big following in social media marketing, don’t try to just sell products. Include testimonials, relevant articles and links to content your followers will find useful. Aim to bring in new followers through contests, photos and question and answer sessions. Look for opportunities to interact with your followers. It is helpful to include product information that helps your readers imagine using your product or service in their own lives rather than a description of the product. Aim to create an association between your brand and your customers’ lifestyles and identities, rather than their wallets.
Games on Facebook are something to look into. It would be easy for you to create a game of your own that is related to your industry or your product. Some cleverly constructed marketing games on Facebook have gone viral. Think about having a professional designer create a game for your business.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You may also choose a few bloggers that can post high-quality content and updates that include links to their written posts. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
Building up a hefty following in social media won’t happen right away, so always be patient. Potential customers have to feel like they can trust both you and whatever you’re selling. This will take time. Pretty soon, you’ll be flooded with new consumers that you can market to.
Subscribe to your competitors’ updates. Follow their social media presence and analyze what they are doing. Perhaps you will mimic their strategy and compete for customers, or maybe you will work on developing a style all your own that will have even broader appeal.
Company branding is important. Your logo should appear as a background or profile picture. Try to keep up a constant theme that carries over from one social media account to the other, with similar colors, pictures, and content. These techniques will give your social media efforts more authenticity so that your followers can trust it is from you. Branding clearly will make your customers trust you more.
Use gimmicks like short-term exclusive discounts to drive traffic to your social media feeds. This will build urgency with regard to your site and get more people to give attention to what you are doing. They will likely share these links with their friends and family.
Posting effective content on social media is key to growing your follower base, so consider interviewing experts and other influential people in your field and then posting the video to YouTube. Not only will you be providing great content, you will also establish yourself as an authority figure in your area of interest. Thanks to the experts you interview, customers will trust you more and be more likely to buy from you.
Hopefully, the idea of launching a marketing push in social media is now looking a little less complex to you. Once you decide to begin this endeavor, you will need to continue your education so you can understand the latest trends and learn new techniques. You can only profit from social media marketing if you put your full effort into it, so put the above tips into practice, and keep your profiles current.